About me

I’m a freelance illustrator & art director with ten years experience in the creative industry. I spent seven of those years working as a conceptual designer in the advertising industry. My experience includes working with small, independently run agencies as well as large international names (and everywhere in between). In 2019 I worked as creative director on Over the Alps, a mobile game that my team and I worked with Apple to produce. At the height of development we employed 13 freelancers from developers to artists and animators. While producing much of the art and design myself, I also lead the creatives we worked with, making sure everyone was on track and that our creative standards were always met. Working as a part of a great team is always the best part of the job for me. Whether thats leading a brief from concept to execution, or working alongside art directors and copywriters to help bring their ideas to life - I’m in my happy place.

QuestionsProjectsExperienceTeam

• Excellent new find - tinywow.com
• Looking back, what are some of the most impactful turning points/learnings that really changed your career trajectory as a creative?

Projects

• 1

  Step into springI had the fantastic opportunity last year to work on some animations for New Balance & New York based fashion brand Aimé Leon Dore. This was originally a sketch from that project that never saw the light of day - I decided to work it up to final as a way of practicing cell frame animation and honing my skills further. Unused or abandoned sketches and ideas from projects are always worth keeping in a folder somewhere for a rainy day - or week, it's great having a concept for a short personal pie
• 3

  Courier MagazineA header illustration and some smaller spot illustrations for the April/May '22 issue of Courier Magazine.
• 3

  FlowhubSome characters illustrating the beliefs and values of US based company Flowhub, a modern cannabis dispensary POS platform. As well as a bonus animation I made for them to celebrate 420! Produced in collaboration with Series Eight.
• 2

  PeoplismA series of illustrations created for Peoplism's new website. Peoplism are a company on a mission to measurably increase diversity, equity, inclusion, and belonging. The illustrations were produced in collaboration with the excellent folks at Series Eight. Art Direction: Jordan Dobney
• 2

  National Express Summer '21 CampaignA series of illustrations commissioned by One Black Bear for National Express's Summer OOH Campaign. Art Direction: Jon Harrison
• 2

  The Hedge PledgeFor the majority of my life hedges have been one of those things that were just... there, their sole purpose being to act as some natural cushioning should you become involuntarily separated from your bike on a country lane. However they play a much more important role than natures health and safety for airborne cyclists. Hedgerows are the vital stitching in the patchwork of our countryside. Not only are they beautiful, with shifting seasonal colours, but they also provide homes and corridors f

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Work history

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Design, Illustration & Art DirectionFreelance
Jul 2018London, United KingdomFreelance
Senior DesignerMcCann Central
Mar 2015 - Aug 2018Birmingham, United KingdomFull Time
As a Senior Designer I worked alongside creative teams on a wide variety of clients to help bring concepts to life. This included plenty of pitch work as well as live client briefs. I also lead the content creation for several clients working with other creatives to concept each months content and then produce it.

Skills

• Graphic Design
• Graphic Art
• Art Direction
• Art Directing
• Art
• Packaging Design
• Branding Packaging
• Illustration
• Book Illustrations
• Book Illustration
• Character Illustration
• Editorial Illustration
• Concept Illustration
• Branding
• Branding Design
• Visual Identity
• Visual Concepts
• Concept
• Concept Boards
• Concept Creating
• Concept Delivery
• Concepting Ideas
• Campaign Advertising
• Campaign
• Integrated Campaign
• Design