About me
Joshua has spent the last decade in several industries from music to sports working and consulting with public figures, consumer brands and celebrities to bring about commercial success and branding. As of 2020 Joshua co-founded Blue 16 with his brother, the marketing agency Blue 16, a boutique marketing collective working with consumer brands and talent/celebs on activations, partnerships and creative marketing.
Projects
- Wireless FestivalWireless Festival is globally renowned as the biggest music festival in the World! Bringing the world's biggest musicians and brands together for a 3-day showdown! Wireless is the epitome of Gen Z culture trends and leads the market in music with brand partners in F&B, gaming, tech/software and fashion. Blue 16 works with Live Nation in facilitating brand partnerships such as Go Puff, GDK for long term partnerships including assets; Fan competitions, experiential activations, talent partnerships
- XIX VodkaWelcome to the coolest vodka brand in the game!... XIX Premium Vodka! Created by Global YouTubers & content creators 'The Sidemen' the brand was launched to innovate and freshen up the market, represented and driven by culture. The new age of marketing and culture narrated by the original storytellers. The essence of the brand message and activities centres on its marketing partnerships, activations and collaborations some which include; Events/Festivals, Music Artist Collaborations and Content
- GDK x FAST XGerman Doner Kebab (GDK) joined forces with Universal Pictures as part of the cinema release of their highly anticipated film Fast X which hit the big screen on 19th May. GDK celebrated the partnership with a one day festival with over 10,000 fans & the biggest YouTubers in the country! There was also takeover of hero menu in-store items which included a 'Scan to Win' opportunity for one lucky customer to win a trip of a lifetime to Los Angeles. The partnership and activations was created and d
Work history
Co-FounderBlue 16
London, United KingdomFull Time
Education
Bachelor of Arts (BA) London South Bank University
- London, United Kingdom
BA Hons in Business & Marketing