Joshua MacPherson
Available

Joshua MacPherson

Graphic DesignerLondon, United Kingdom
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Pip Jamieson
Asmaa Alanbari Rammal
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Joshua MacPherson
Available

Joshua MacPherson

Graphic DesignerLondon, United Kingdom
About me
Designer and illustrator with experience in Logo design, branding, visual design, character design, content creation, poster design/illustration, physical product design and designing for and operating laser cutters. As a designer I specialise in projects that require original elements, whether that be graphic art or typography and enjoy combining this with design practices, to create a full and varied range of assets for clients. This has allowed me to work in industries from music, to hospitality to tech.
Projects
  • Siluet: City Silhouettes
    Siluet: City SilhouettesSiluet produces laser cut acrylic skylines of the worlds cities. In house three year placement starting as design coordinator and ending as lead product designer (physical), studio manager and laser cutting technician on all four of the studios machines. Personally created over 66% of Siluet’s current product range. Provided training to new staff and played a leading role in the entire design process, including initial design, production on the laser cutters, product photography and editing, as
  • Delfino Mayfair Branding
    Delfino Mayfair BrandingDesigning the Logo and collaborating with Designer Marta De Prisco to create the Visual identity for Delfino Mayfair. The aim was to convey the restaurant's heritage rich in tradition and deeply intertwined in Italian culture and cuisine, with their aspiration to be at the forefront of current and future hospitality trends. In order to connect with younger generations, while still embracing the classic glamour of Mayfair.
  • Delfino Mayfair Poster
    Delfino Mayfair PosterThe task here was to create a poster for Delfino Mayfair to promote their collaboration with the ordering app Supper. The poster was placed on an extra tall delivery box on the back of two mopeds outside the restaurant in Mayfair. The aim was to make a simple poster that was fun, to grab peoples attention as they pass by.
  • Lil Kim Poster
    Lil Kim PosterA satirical take on a propaganda poster for North Korea. As a response to an official propaganda video released by the country promoting a successful nuclear test launch. The video is hilariously paradoxical and outdated (even on its release), owing to its clear inspiration from western culture, particularly 80’s Hollywood action films, which seems out of place in a video made specifically to show off their military prowess and instil fear in America and The West.
  • Birthday Card
    Birthday CardProviding type for the band Birthday to be used as their logo and separate song titles, to be used on a single cover designed by Illustrator and designer Erin Carlin. Initially the only consideration was to create something calligraphic, however, this progressed to creating a custom Gothic font using Fenwick Wood Type as a starting base.
  • PopUp Marketing
    PopUp MarketingThe scope of the work produced for PopUp was to create custom designs on “popup” paper sports helmets, to be given out at stadiums. The designs were made on a flat net, with conscious decision making on where things would end up on the assembled three dimensional product. Clients included Nascar, Monster and England Rugby amongst others.
Work history
    S
    S
    Lead Designer and laser cutting technician.Siluet: City Silhouettes
     - London, United KingdomFull Time
Skills
  • Logo Design
  • Graphic Design
  • Illustration
  • Visual Identity
  • Branding Design
  • Typography Design
  • Adobe Create Suite
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BA (Hons) Illustration and Visual MediaLondon College of Communication, UAL
    London, United Kingdom