About me

I am a hardworking and motivated International Relations graduate from the University of Edinburgh. I have a keen interest in the intersection between popular-culture and socio-political issues, particularly with the way in which music, fashion, art, and sport are able to cross-polinate and influence young people. I am always looking to understand how consumers of culture, be it through clothing, music, or art, connect with products. This has lead me to explore that way in which Hip-Hop music is able to inspire political participation for my undergraduate dissertation. With previous experience in the fashion world at both the brand and agency level I am looking for a position to continue my growth.

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Work history

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PR and DigitalPR Consulting
Jun 2017 - Aug 2017New York, United StatesInternship
At the agency I worked heavily with two brands: adidas Originals and SSENSE. I also assisted on a range of other accounts including Alyx, Noah NY, Wales Bonner, Acne Studios, and Mackintosh. adidas Originals - I provided feedback on project proposals, as well as pitching ideas for potential PR campaigns for key moments such as the ‘Original is Never Finished’ brand film. I also worked on the brands feature in Business of Fashion which can be found here: https://bit.ly/2rHY4jD SSENSE - I provided feedback on project proposals and advised on how the company could best use their editorial platform.
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PR and Social MediaAdidas Originals
Apr 2016 - Oct 2016Herzogenaurach, GermanyInternship
I split my workload between PR and Social Media, gaining experience assisting on both inline and collaboration product projects. These include: the adidas Originals x Alexander Wang collaboration launch, the NMD Pitch Black Snapchat Giveaway, and several Yeezy Releases. NMD Pitch Black Snapchat Giveaway - for this projects I was given a more central role. I led the PR shoot, which entailed putting together briefing decks as well as directing the shoot itself. General Responsibilities - helping to strategise PR and Social Media activations, working on wrap-up reports, writing copy, assisting on campaign shoots, and project coordination.

Skills

• Social Media Marketing
• Copywriting
• Marketing
• Marketing Strategy
• Brand Marketing
• Content and Media Writing
• Public Relations
• Communications
• Brand Management
• Creative Art Direction

Education

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MA International RelationsThe University of Edinburgh
Sep 2014 - May 2018Edinburgh, United Kingdom