I am a hardworking and motivated International Relations graduate from the University of Edinburgh. I have a keen interest in the intersection between popular-culture and socio-political issues, particularly with the way in which music, fashion, art, and sport are able to cross-polinate and influence young people. I am always looking to understand how consumers of culture, be it through clothing, music, or art, connect with products. This has lead me to explore that way in which Hip-Hop music is able to inspire political participation for my undergraduate dissertation. With previous experience in the fashion world at both the brand and agency level I am looking for a position to continue my growth.
PR and DigitalPR Consulting
- New York, United StatesInternship
At the agency I worked heavily with two brands: adidas Originals and SSENSE. I also assisted on a range of other accounts including Alyx, Noah NY, Wales Bonner, Acne Studios, and Mackintosh. adidas Originals - I provided feedback on project proposals, as well as pitching ideas for potential PR campaigns for key moments such as the ‘Original is Never Finished’ brand film. I also worked on the brands feature in Business of Fashion which can be found here: https://bit.ly/2rHY4jD SSENSE - I provided feedback on project proposals and advised on how the company could best use their editorial platform.
PR and Social MediaAdidas Originals
- Herzogenaurach, GermanyInternship
I split my workload between PR and Social Media, gaining experience assisting on both inline and collaboration product projects. These include: the adidas Originals x Alexander Wang collaboration launch, the NMD Pitch Black Snapchat Giveaway, and several Yeezy Releases. NMD Pitch Black Snapchat Giveaway - for this projects I was given a more central role. I led the PR shoot, which entailed putting together briefing decks as well as directing the shoot itself. General Responsibilities - helping to strategise PR and Social Media activations, working on wrap-up reports, writing copy, assisting on campaign shoots, and project coordination.
- Social Media Marketing
- Marketing Strategy
- Brand Marketing
- Content and Media Writing
- Public Relations
- Brand Management
- Creative Art Direction