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Love: Music, Tom Petty, Paul Simon, Food, Anything Vintage, Retro or Contemporary, Everton Football Club, Blue (The colour, not the band), Art, & of course England. Hate: Tom Petty & Paul Simon Tribute Acts, Bad Food, Liverpool Football Club, Impatience & of course Blue (The Band, not the colour).
Client Management - Day-to-day meetings with clients to plan key messaging and strategising long-term and short- term aims. Talent alignment and concept development for client brands to ensure brand perception and fan loyalty. Digital marketing - creating and streamlining campaigns and activity across all digital and social platforms, including Instagram Facebook, Twitter and SoundCloud. Creating, managing and optimising digital content for organic and paid- for activity, to drive digital sharing of client content and drive development across platforms. Evaluation, insights and reporting. Design & content creation - Creating graphics for clients’ worldwide tours, label artwork, social flashcards/content. Copywriting - press releases, bylines, biographies, company blogs/articles. PR & events - pitching features, interviews, forthcoming releases, to radio, online and print journalists and publications. Organising events, strategising to align with brand messaging and experience, attending events, analysing success through KPIs for the event and artist. General business management - Managing company website and news and artist and company diaries.
Social media - weekly and monthly planning and content creation based on client activity as well as ad hoc requests and reactive activity. Ensuring brave, innovative and unique approaches and strategies towards digital marketing. Business Development - Relationship building with online media including key targets Resident Advisor, Beatport & vinyl distributors. Insights & Research - Evaluating & analysing fan groups and audiences. Using Buzzsumo and other social tools to instigate influencer relations.
PR & events - creating and pitching print, online, digital, radio interviews, features, bylines & press releases for client events, label showcases and EP and album launches. Planning PR, marketing and social activity surrounding event. Attending and networking to build relations and generate new business. Client activity - Creating and collating artist discographies and general admin around client activity. Research - Insights on how client activity can align with current events, trends and establishing how to integrate with target audience and fan demands.
Brand consultancy - group leader at Harrods for footwear launch & London Marathon. Managing team of 6, reporting on sales and business development KPIs. Promotional activity - Customer and B2B brand training, promotion and sales across the UK
Store supervisor - managing team of 11, visual merchandising, stock take, customer facing comms Training - Brand comms and managerial training.
BTEC Level 3 Diploma in Foundation Studies A Levels - Art ‘A’;BusinessStudies ‘A’; PE ‘B’ 10 GCSE (A* - C) at The Oratory School, Woodcote, Reading, Berkshire (2001 - 2009)