Projects credited in
- Alton Towers - "The Smiler"The Smiler is a record-breaking ride, having more inversions than any other rollercoaster in the world. It's so-named because of the inane, bewildered smile stretched across your face after 14 loops. The ride is a pretty psychedelic experience - the backstory being that this is part of an evil plan to brainwash people into a cult-like existence. A bit like Brexit but more fun. We helped develop the ride's identity and the experience itself as well as the launch TV commercial. We shot this on-