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Josie Franco

Account Manager

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About me

Experience in management of more than 40 football clubs around the world. Experience in development of marketing and communication strategies in order to attract new users and leads generation. Experience in planning, implementation and management of CRM Projects and Loyalty Programs, based on qualitative and quantitative data, lifecycle and client’s segmentation. Very good knowledge of Direct Marketing, Relationship Marketing and Communication oriented towards the business goals of each client, focusing on the revenue increase according to the strategical objectives.


  • Account Manager
  • CRM
  • Direct Marketing
  • Marketing
  • Planning Strategy
  • Relationship Management
  • Digital Marketing
  • Client Facing Communicating
  • Presentation Skills
  • Segmentation
  • Planning Implementation
  • Reporting Analytics
  • Revenue Analysis
  • Start ups Experience
  • Results-oriented

Work history


Senior Account Manager Europe


Feb 2016
  • ‘Stayfilm’ is an automatic online film maker that will transform photos and videos into films with fantastic visual effects and outstanding cinema-like quality. Responsible for the Account area in Europe, developing strategies to attract new users and leads generation and building strong relationships with clients and brands around the world.


Account Manager & Marketing

From The Bench

Mar 2013 - Oct 2015
  • ‘From The Bench’ is the main sports videogame developer of the world with the largest official franchising for football clubs and NBA license. • Head of the Account area, one of the main areas to attract new users, leads generation and company revenue. • Management of more than 40 football clubs around the world as Real Madrid, FC Barcelona, Chelsea FC, Arsenal, Liverpool FC, Borussia Dortmund, Schalke 04, Juventus, AS Roma, AC Milan and other English, German, Spanish, Italian, Portuguese and Brazilian clubs in English, Spanish and Portuguese. • Coordination of the implementation and development surrounding videogames apps with the multidisciplinary team´s support including programmers, designers, product manager, content and Business Intelligence. • Planning and management of action to attract new users and leads generation in the official channels of the football clubs as websites, emailing and social networks. • Delivering results for the clients, analysing and preparing reports based on the main KPIs of the apps and videogames market. Outstanding Campaign Final Champions League 2014: special action in the social networks of Real Madrid disclosing a special tournament in the game Real Madrid Fantasy Manager. The post generated more than 200,000 likes on Facebook and brought to the game more than 20,000 users in 1 day, the greatest result of bringing new users of the company.


Project Manager of Direct & Relationship Marketing

Ibope DTM Marketing

Jul 2010 - Sep 2012
  • ‘IBOPE DTM’ is one of the most important Brazilian relationship marketing agencies and integrated in IBOPE GROUP, leadership group in provision of information and knowledge throughout Latin America. • Development of strategic plans and management of agency Key Accounts. • Planning to attract new consumers, creating loyalty and profitability programs based on qualitative and quantitative data, lifecycle and client’s segmentation. • Managing development and implementation of CRM projects and campaigns with the multidisciplinary team’s support including statistics, mathematics, programmers and designers. • Results analysis of the campaigns (ROI). • Presentation of Business Intelligence analysis, market survey, strategic plans and reports results for marketing leaders, CEOs and decision makers. • High performance management oriented towards the business goals. Outstanding Loyalty Program Rio Quente Vacation Club: planning a new ruler relationship based on Business Intelligence analysis in order to increase satisfaction with the product. The new ruler relationship had been created according to the business triggers, lifecycle and clients segmentation. Around 6 months after its implementation, the cancellation of the contracts in the first year decreased, by more than 10%.


Marketing & CRM Analyst

Hospital Sírio-libanês

Mar 2009 - Aug 2010
  • ‘Hospital Sírio-Libanês’ is a prestigious international heath centre, certified by Joint Commission International, the most important certification of hospitals in the world. • Responsible for the implementation and coordination of the CRM Project. • Development of the CRM Project with the support on one side from the Patient Care team and on the other side from technical providers. • Planning loyalty and beneficial programs for the main healthcare professionals in the hospital such as nurses and doctors. • Development of the direct marketing plans for specific groups of patients to sell hospital services according to their needs. • Briefing and managing communication agencies. • Organization of corporate events to better the relationship with providers and health professionals.



Sunset Comunicação

Jul 2007 - Nov 2018
  • ‘Sunset Comunicação’ is one of the main ‘below the line’ agencies of the Group ABC, which is the major communication holding in Brazil and one of the 20 most important groups of the sector in the world. • Planning of prospective and leads generation, loyalty, gamification and profitability programs for large Brazilian and multinational companies in several sectors. • Planner dedicated to FIAT account, one of the most important of the Direct Marketing and responsible for the development of the relationship marketing and CRM programs, based on customers and product lifecycle, with multidisciplinary team’s support including statistics, programmers, copywriters and designers. • Development of the strategic plans for the launch of the new products and services. • Research of the competition. • Implementation and management of the campaign results (ROI).



Digital Marketing

Fundesem Business School

Feb 2013 - Dec 2013


    Consumption Sciences, Consumer Behaviour

    Escola Superior de Propaganda E Marketing

    Jul 2008 - Dec 2009



      Pontificia Universidade Catolica de Sao Paulo

      Jul 2000 - Jun 2005