Projects
- There's an Elephant in the RoomBRIEF D&AD Sport4Climate Brief 2021. Create a guerilla marketing campaign that encourages sports fans to take action against climate change. INSIGHT The Olympics is the ultimate leader for sports and sustainability but they fail to address the single biggest contributor to climate change associated with the games: constantly changing host cities, building “white elephants” (stadiums that are wasteful) and causing unnecessary waste. SOLUTION Shine a light on the unsustainability of t
- Shop For ChangeBRAND Jamii is a loyalty card for black owned businesses. They want to show that shopping at black owned business is valuable and important to make change. INSIGHT Shopping isn't often a task that represents social change or activism. However, shopping at black owned businesses has the power to change racial injustices and empower the black community. SOLUTION Create an in store campaign to highlight that shopping at black owned businesses comes with hidden societal benefits and c
- No More Bad BrasBRAND Royce is a lingerie brand all about fit, quality and comfort. They don't cut corners when it comes to making bras. They need more people to consider them for their next everyday bra purchase. INSIGHT Every woman has worn a bad bra. Putting up with these poorly made bras is exhausting and searching for the minority of bras that don't fall into this category even more so. SOLUTION Use the universality of a bad bra experience to position Royce as the holy grail of bras, a one i
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Work history
Junior CopywriterPink Squid
London, United KingdomFull Time
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Creative PlacementDog Cat & Mouse
- London, United KingdomInternship
2 week placement working on a new business pitch.
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Education
Ad-CademyBrixton Finishing School
- London, United Kingdom
8 week online advertising crash course provided by Brixton Finishing School to promote diverse talent in the advertising industry.
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BA EnglishUniversity of Birmingham
- Birmingham, United Kingdom