About me
15 years' experience in client-side marketing, brand, PR and communications roles, across professional services, travel and hospitality brands and aviation, both in corporates and start-ups. Specialist areas include communications and marketing strategy, marketing communications (B2C and B2B) and brand identity/strategy. Available for freelance or short-term projects that need a strategic thinker who is also happy to roll up their sleeves.
Projects credited in
- No1 LoungesPart of a design team charged with re-branding three luxury airport travel lounges, No 1 Lounges being the main focus. Project involved a wide range of digital and print design work covering many creative fields. No1 Lounges are the main lounge operated by No1 Lounges Ltd and have over 300 employees across the UK. Part of the rebranding process included developing an intranet for staff and a graphic style to be used back of house. The back of house style is used to run staff promotions, create awareness around training and benefit schemes as well as increasing employee engagement and retention.
Work history
Senior Brand and Marketing Communications ManagerGatwick Airport
- United KingdomFull Time
Responsible for brand strategy, leading all external corporate advertising and passenger behaviour change campaigns, working with multiple senior stakeholders up to board level. Held a number of roles across aviation and retail marketing, which included launching a passenger app, and managing partnership marketing campaigns with airports and retailers, international B2B events and all agency procurement/management.
Head of Marketing and CommunicationsNo1 Lounges
- London, United KingdomFull Time
SMT role for a start-up airport lounge company, reporting to the CEO. Responsible for marketing/customer comms strategy, customer experience and brand for airport lounges and ancillary products such as travel spas and pod bedrooms across UK airports, including development of all sales/marketing collateral, partnerships and events. Led the PR function, which included media relations as well as proactive activity and events with journalists and influencers, the planning and delivery of PR launches for new airport lounge openings and products and management of all 121 interviews and media appearances.
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Skills
- Marketing Communications
- Marketing Collateral
- Marketing Consulting
- Marketing Copywriting
- Brand Campaigns
- Brand Strategy
- Communications Strategy
- PR Strategy
- Stakeholder Management
- Coaching
Education
BMus (Hons)University of Leeds
- Leeds, United Kingdom
A four year degree in music, with the third year spent studying overseas at the University of North Texas, with modules taken in PR/Communications.