About me
Accomplished, creative, and technical professional with 15+ years of experience leading digital marketing projects/campaigns for 500 fortune companies.
Proven success in oversees scope, planning, budgeting, definition and initiation of digital accounts and projects to achieve project objectives, meet quality standards, and maximise clients’ expectations.
Skilled in leading and delivering a wide range of content for multiple global markets across all ATL creative executions, enhancing brand awareness within the digital space, as well as driving website traffic by creating award-winning campaigns that captivate audiences in a scalable and effective way.
Ability to identify and evaluate new digital technologies through R&D, implementing innovative and engaging techniques to drive interactions across all marketing campaigns, social media and display and search advertising.
Established and managed several cross-functional digital expansion teams including Creative Services, Development, Production, Digital Out-Of-Home (DOOH) AV / Motion Graphics, and Content Management.
Delivered Blockbuster and Global film franchise campaigns, including Jurassic World, Transformers, Mission Impossible, Fast and the Furious, Pitch Perfect, Star Trek, Fifty Shades, The Secret Life of Pets, Despicable Me, Minions, Paranormal Activity, Jack Reacher, The Bourne, Iron Man, Shrek, Kung Fu Panda, and Madagascar.
Work history
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Senior Digital Producer / DOOH Account ManagerXYi Design Limited
- London, United KingdomFull Time
Facilitated mediation to accommodate specific requests for alternative artwork, AV toolkits, Translations, bespoke animation preferences by collaborating with international client head office management and territory markets. Ensured transparent communication and collaboration across both Print and Digital AV creative teams by spearheading the initial creative toolkit brainstorming and conceptualisations sessions. Devised management strategies to support publishers and territory markets with QA testing, trafficking and distribution of all digital material assets via online platforms, securing FTP client areas.
• Maximised clients’ retention and satisfaction by managing all international and local digital out-of-home pan regional campaigns for STX Entertainment, Universal Pictures, and Paramount Pictures International.
• Provided end-to-end digital out-of-home project and campaign management, from creative conceptualisation of bespoke and customised digital animations, execution, build and delivery.
• Led multiple campaigns across 52+ market territories, with unique and immersive experiences across airports, cities, rail, retail, and in-theatre placements.
• Delivered thousands of bespoke media placements across every conceivable Digital OOH format, including Living 1-sheets, motion posters, motions-boards, synchronised digital displays, and dynamic live data-driven campaigns.
• Media partners: JCDecaux, Clear Channel International, Ocean Outdoor, Outdoor Plus, Primesight, Limited-space.
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Senior Digital Account / Project ManagerXYi Design Limited
- London, United KingdomFull Time
Directed a team for the inception, creation, and roll out of medium-to-large scale Pan Regional rich media, mobile, influencer, and social campaigns across multiple film titles and Territory markets. Served as a first point of contact for execution and management of all digital online and social activations. Facilitated digital shift and transition from Flash to HTML5 within the industry by providing relevant infrastructure.
• Developed and implemented complex project/media plans with key milestones across each campaign by liaising and supporting international head office interactive teams, territory markets, and media agencies.
• Generated avenues for additional business by establishing and managing client agency relationships.
• Liaised and negotiated with ad-servers, publishers and third parties to push the boundaries on specifications with an aim to meet client expectations, deliverables, and deadlines.
• Identified new opportunities and technologies to streamline workloads and drive efficiencies across all teams.
• Managed all internal and external approval processes, whilst supporting online editorial publishers and global markets with QA testing, trafficking and distributing all online material assets via 3rd party Ad serving platforms, Sizemek, DoubleClick, or secure FTP client areas.
• Media partners: Viacom (MTV, NICKELODEON), Verizon, Oath, (Yahoo!), AOL, BeOn, Brightroll, Spotify, Millennial Media Mobile, Sony Playstation, XBOX, Wikia, GoViral (Diply), Teads, Facebook, YouTube, Twitter, InSkin, Evolve, YuMe, Vevo, Widespace, Venatus Media, Inskin, Sheology, Entertainment IE, Super Awesome, RadiumOne, IMDB.
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Skills
- Project Management
- Digital Production
- User Experience
- Social Media
- Digital Advertisement
- Digital Management
- Agile Methodologies
- Scrum
- Outdoor Advertising
- Adobe Creative Suite