About me
- Multilingual Public Relations professional with more than 8 years experience in the arts and culture sector
- Currently Senior Account Director for one of the world’s largest arts and culture public relations agency
- Experience in delivering integrated PR strategies including media relations, social media, digital communication, events management and lobbying
Work history
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Senior Account DirectorSUTTON PR
Full Time
- Leading on several clients external communications strategy, shaping
organisations messaging, managing reputation, including crisis communications, and
identifying opportunities that build awareness of their programme and priorities
- Clients include Folkestone Triennial, Maureen Paley, Guggenheim Museum Bilbao, Art Basel Cities, CHART Art Fair in Copenhagen, Unseen Amsterdam
- Overseeing a strong team, project-managing campaigns, timetables and accounts
- Drafting, devising, delivering and evaluating strategic communications campaigns for several projects multi-art projects throughout the year
- Advising clients on appropriate handling of sensitive issues
- Producing high-impact communication materials and managing press conferences, press
views and launches
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Senior Account DirectorPickles PR
- London, United KingdomFull Time
Working on this International agency with arts focus for communication campaigns for clients such as dOCUMENTA (13) in Kassel, Istanbul Biennial, Sydney Biennial, Manifesta, Sao Paulo Bienal, TBA21, The Samdani Art Foundation, the Dhaka Art Summit, SP-Arte, Contemporary Istanbul, ARCOmadrid and ARTBO amongst others. Worked building strong relations with media to maximise the impact of our clients’ activities. Managed pitching and press conferences (up to for 2500 journalists – dOCUMENTA 13) photocalls, pitching, press desks, press trips, studio visits, private views, final reports, gallery and artists’ liaison, dinners and PR). Main territories of work include Latin America, Middle East and Europe.
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Education
Master Marketing and CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom
MA in Marketing and Communications with a focus on creative industries from London College of Communications - University of the Arts London.
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Postgraduate Diploma in JournalismUniversidad de los Andes
- Bogotá, Colombia
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