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Head of PR: Managerial responsibility for PR Team, strategic planning & execution of communication & events, brand development, writing of business proposals Guest management of fashion shows during Berlin Fashion Week: Management of accreditation & invites, seating Head of Project for multi-label fashion showrooms Berlin Showroom (Paris & New York) & COLLECT Showroom (Berlin): Full responsibility for organisation, operations & logistics, coordinating external resources incl. sourcing of sponsoring partners & suppliers, development & implementation of marketing & communication strategy, overseeing production of all print & digital communication material, HR management, budget planning & time management, on-site management, evaluation
Conception & execution of PR activities incl. organisation of events, writing press releases, mailings & invitations, handling of all press inquiries, sample management, creation of clipping reports, networking & press relations Sales Account Manager for Berlin-based brand Maiami: Sales management & invoicing, business development & customer relationship management, planning & execution of trade show appearances worldwide, sales strategy development
Business development/customer acquisition & customer relationship management: Development of client-specific proposals and market research studies for clients including MoviStar/Spain, Marks & Spencer/UK Assisting in marketing activities: Organisation of events, development of marketing presentations, product brochures, case studies & competition analysis
Full responsibility for client & supplier liaison from initial contact to event for the German speaking Foodservice & QSR market (incl. clients such as Unilever, Tchibo, Brita, Lavazza, Vapiano) Assisting in organisation, operations & logistics of international B2B events Development & implementation of marketing & PR campaigns New business development & customer presentations
DISSERTATION: "Strategic Management of Media Brands – A Current-State Analysis of Media Brand Characteristics, Importance & Implementation" Final Grade: Merit
• DISSERTATION: "Integrated Communication – A Comparative Current-State Analysis of Integrated Advertising & Brand Communication in German Magazines" Final Grade: 1.8 ("good")