Work history
Senior PR & Events Manager
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Head of PR: Managerial responsibility for PR Team, strategic planning & execution of communication & events, brand development, writing of business proposals
Guest management of fashion shows during Berlin Fashion Week: Management of accreditation & invites, seating
Head of Project for multi-label fashion showrooms Berlin Showroom (Paris & New York) & COLLECT Showroom (Berlin): Full responsibility for organisation, operations & logistics, coordinating external resources incl. sourcing of sponsoring partners & suppliers, development & implementation of marketing & communication strategy, overseeing production of all print & digital communication material, HR management, budget planning & time management, on-site management, evaluation
PR & Sales Manager
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Conception & execution of PR activities incl. organisation of events, writing press releases, mailings & invitations, handling of all press inquiries, sample management, creation of clipping reports, networking & press relations
Sales Account Manager for Berlin-based brand Maiami: Sales management & invoicing, business development & customer relationship management, planning & execution of trade show appearances worldwide, sales strategy development
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Skills
- Events
- Marketing PR
- Account Management
- Brand Management
- Budgeting
- Events PR
- Project Management
- Event Execution
- Event Organisation
- Event Planning
- Communications
- Media Relations
Education
Media Management
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DISSERTATION:
"Strategic Management of Media Brands – A Current-State Analysis of Media Brand Characteristics, Importance & Implementation"
Final Grade: Merit
Media Management
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• DISSERTATION:
"Integrated Communication – A Comparative Current-State Analysis of Integrated Advertising & Brand Communication in German Magazines"
Final Grade: 1.8 ("good")