About me
Social Media Co-ordinator based in London! I have a strong interest in fashion, beauty, travel and media, and am an avid writer.
Work history
Gen Z Content & Social Media Lead (Samsung UK
London, United KingdomFull Time
Leading Samsung Europe's strategy to connect with, engage and convert Gen Zaudiences, through content and campaigns.
Creative content & copy ideation around current social trends and productfocuses to be used across market social channels.
Responsible for Fashion partnerships and campaigns for Samsung Europe(including Diesel and Juicy Couture).
Supporting Brand Marketing & PR teams with content ideation, creation andstrategy particularly around media partnerships.
Management of two full-time content creators, and one full-time co-lead.
Always-on content and campaign-specific content reporting.
Leading the Future Generation Lab at Samsung - a think-tank of Gen Z Samsungemployees who consult on projects and create social content.
Liaising with stakeholders, and managing relationship between Europeancontent teams (16 markets) and HQ.
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Flick Social (Social Media Management Tool)Flick Social
London, United KingdomFreelance
Planning and creation of consumer-facing case studies, guides and articles.
Overseeing all marketing copy for paid social ads, landing pages and emailmarketing sequences.
Strategy definition and short-form content creation for Flick’s Instagramaccount.
SEO research, analysis and optimisation for the website and blog content.
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Skills
- Social Media
- Writing
- Copywriting Editorial
- Mandarin Chinese
- Marketing
- Social Media Marketing
Education
MSc Media and CommunicationsThe London School of Economics
London, United Kingdom
Merit+ in Media and Communications at Masters level, with a focus in journalism and statistics.
BA International Relations and ChineseQueen Mary University of London
- London, United Kingdom
2:1 in BA degree in International Relations, with extra Mandarin learning.
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Awards
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Silver Presidential Award for Community ServiceThe presidents award
Silver Presidential Award for achievements in community service.