Tri-lingual Digital Marketing & PR Manager with 4 years of experience in a leading FMCG Multinational and co-founder of 2 startups. This year I have completed a Master’s in Marketing Psychology with distinction (1:1), enabling me to enrich my real-world expertise with the leading edge thinking in the behavioral science field.
Projects
- Multi-million view video campaign– Description: Reinforce Jim Beam brand equity by creating a viral video showing a consumer challenge, in which participants compete to arrive first at the airport to win a weekend abroad – Channels: PR, dedicated social media, video seeding, influencers/bloggers – Outcome: 2,5mn views on YouTube
- Award-winning Virtual Reality experience– Description: Increase brand awareness and knowledge of the Jim Beam production process among industry professionals through engaging VR experience – Channels: Virtual Reality events, PR, dedicated social media channels – Outcome: “Best solution in AR/VR/IoT/DooH 2016” Tagline award
Work history
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Digital and PR Marketing ManagerMaxxium Group (3rd largest spirits group in Russia)
- Moscow, RussiaFull Time
Maxxium Russia is a JV between Beam Suntory and Edrington Group (4th and 11th spirits companies worldwide), brand portfolio includes The Macallan, Courvoisier, Jim Beam, Auchentoshan and Laphroaig
Responsible for the development of the Digital & PR marketing strategies and all related implementation activities, including:
o Preparation and control of yearly budgets for the Digital and PR division
o Identification, design and execution of marketing projects, including writing creative briefs, tendering and managing external agencies
o Monitor effectiveness of campaigns and report regularly to Local and Global Leadership
Grew from entry position of Digital Marketing Assistant to Digital & PR Manager under 3 years
Received several awards for led/co-led campaigns: ‘Best solution in AR/VR/IoT/DooH 2016’ by Tagline (leading Russian digital marketing award), ‘Best Strategic Project 2018’ by Maxxium Russia and ‘2016 Make History Award’ by Beam Suntory
Selected project portfolio accessible at https://juliagorokhova.wixsite.com/projects
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FounderAnyShop (E-Commerce platform for Apparel)
- Saint Petersburg, RussiaFull Time
Created and managed a social-media-based e-commerce apparel platform with over 75k users
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Skills
- Marketing
- Strategic Communications
- Strategic Marketing
- Digital Marketing
- Experience Strategy
- Project Management
Education
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Master's of ScienceRegent's University London
- London, United Kingdom
Master of Science in Marketing Psychology – Distinction (1:1)
– 3-months work placement at Holition, a London based award-winning creative innovation studio. The end-result of the internship was 'Intertwined Futures', an AR experience dedicated to climate change released during the London Fashion Week (‘IF Tree’ app available on AppStore at: https://lnkd.in/dcS5dSi)
– Relevant courses: Psychology of Consumer Behavior; Cross-Cultural Aspects of Marketing Psychology; Brands, Ads, and Aspirations; Individual Marketing (B2I); Marketing Communication
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BASaint Petersburg State University
- Saint Petersburg, Russia
– Graduate School of Management ranked #1 in Russia and #2 in Eastern Europe
– Board member of the University Entrepreneur’s Club and of the Graduate School Student Union
Awards
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Best Strategic Project 2018Maxxium Group (3rd largest spirits group in Russia)
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Best solution in AR/VR/IoT/DooH 2016Tagline (leading Russian digital marketing award)
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