Crafty copywriter and strategist working across integrated media channels - traditional and digital - to produce inspiring content. Versed in short and long copy, content management and development, as well as creative concepting. Experienced at driving growth and engagement in brand communities including Facebook, Twitter, Pinterest and Instagram. Passion for storytelling, social impact and service design. My peers will tell you I have a voracious work ethic, a trend-prescient understanding of pop & subcultures and am dependably OCD when it comes to deadlines.
Clients include: Bleublancrouge - Copywriting, creative concepting and strategy across digital and traditional advertising. Latest accounts: Ubisoft's Assassin's Creed, McDonald's social media. Circo de Bakuza - Luxury brands; social media content for entertainment personalities; press releases. CMJ Productions - TV development writing. Pitches for American HD documentary series. National Film Board of Canada (NFB) - Interactive Studio. KOMBI - Digital copywriting and branding. GSM Prjct - Exhibition & experience content development.
Creative concepting, copywriting (digital, TV, radio, print, branding, pitches and presentations), adaptation (FR-EN), talent direction, digital content management and development.
Creative copywriting and adaptation for digital campaigns. Developed marketing strategies, social media content (Facebook posts, blogging), and website copydecks as part of the social media team. Worked as a writer with the CD on Rake&Co, vol.1, a 120-page bilingual magazine featuring enhanced content. Winner of a 2013 Applied Arts design award.
Courses in Public Management; Governance and Organizations in a Globalizing World; Social Policy; Economics
First Class Joint Honours Bachelor of Arts in Philosophy & Political Science