Working in the advertising industry for the past 8 years as an account handler, with experience in project management of traditional ATL and BTL campaigns as well as online content. Experience in global agencies such as JWT, Ogilvy & Mather, Publicis and Euro RSGC, working with many blue chip brands such as Unilever, Diageo, DuPont and Sanofi Aventis from a local as well as global perspective. At the moment working as an Account Director at JWT London as a member of the Global Account Team of Unilever Sunsilk, the most successful shampoo Brand in the Unilever portfolio, managing and supervising all the global advertising work of the brand. Had extensive work with origination, production and management of global as well as local campaigns and expertise on working together with several offices across many countries around the globe. Handled the whole process from planning, creative, production, adaptation and delivery of global and local campaign assets and toolkits, including liaising with global as well as local Clients, coordinating work across different agencies, production houses and finance control. By managing 5 creative hubs in different parts of the world developed strong administrative and organizational skills and is known as a professional that is able to work effectively both as team member and independently. With excellent communication skills, and believes to be enthusiastic and committed.
Account Director working from London in Account and Project management for the Sunsilk Account. Currently working directly with 5 creative hubs (Brazil, Argentina, Turkey, Bangkok and India) apart from London and several local creative hubs developing the Global Communication for Sunsilk. Responsible for the supervisions and management of ATL Global Campaigns with direct interface with local creative hubs, Planning, Finance and Production departments together with external suppliers and partner agencies. Direct and daily contact with the Sunsilk Global Brand team, with active participation on decisions in internal and client meetings in the development of Global projects.
Senior Account Manager working with Account and Project management, together with Creative, Planning, Finance and Production departments for global and local campaigns, also working with different O&M hubs to create work that can be used across the globe for different regions and cultures. May 2013 – June 2014 Accounts: Unilever Corporate Global, Hellman’s Global, Dove Global, UPS, Brasil Kirin. Active participation on the supervision and production in the Global launch of the Dove Campaign: The Beauty Patch, awarded a Cannes Bronze Lion in 2014, number 3 most watched on line commercial of all time with 100 million views on YouTube and seen by 1 in 12 Facebook users. Design of campaign strategy and development for Dove Masterbrand, Hellmann’s Masterbrand and Unilever Corporate, with direct interface with the Global Brand and Advertising Team based in London. Account management and strategy development of local campaigns for Brasil Kirin Corporate, including the first Masterbrand Campaign after being acquired by the Kirin Holdings Company September 2012 - May 2013 Accounts: DuPont Regional & Global, Nestlé and Castrol local accounts. Account Management for local and regional campaigns for DuPont, working directly with the planning team to generate Masterbrand Campaigns and also Strategic Work for local Products. Lead the planning and creative development of the DuPont Masterbrand Campaign, with active participation on internal decisions and in client meetings. Account Management and strategy design of a local campaign for the launch of the new Nestlé product, Acticol, to be launched in an unexisting cathegory in Brazil.
Accounts: Dove (Hair, Deodorant and Skin), Persil DiG (Dirt is Good), Magnum, Clear, Vasenol, Oral Care (Pepsodent and Close Up) and Diageo. Account Management for LatAm the most profitable region for the company at the time, working on the adaptation of creative campaigns for Unilever Brands, including online and offline assets in ATL campaigns originated by global creative agencies, such as Ogilvy and BBH, and online content and assets management for Diageo. Coordination of production team based in London and main contact of Global, Regional and Local Brand Teams. Responsible for the delivery of all adapted assets to the markets and channel together with finance control.
Accounts: Sanofi Aventis Regional Account (RX Products) Achieved promotion from Account Assistant to Account Executive in 3 months to be responsible for management of regional and local campaigns for RX products, responding to the Group Account Director. Active participation in internal decisions and direct contact with clients in a daily basis, working together with Creative, Planning, Media and Production Team to create campaigns and BTL assets directed to professionals of the medical industry.
BA in Culinary Arts – To be completed
BA in Social Communications with specialization in Advertising.