About me
Whether it's a live brief or a fast turnaround pitch, Julia brings creativity, professionalism and a wealth of experience.
Julia has worked at some of London's most respected advertising agencies and has produced high-profile campaigns for a huge range of clients, including Playstation, The British Army, Nivea and Tesco Mobile.
Get in touch at hellojuliataylor@gmail.com
Projects
- Garrard | RuleFrom strategic insight to creative production, I worked closely with the Garrard client to create a social media, print and website campaign for their couture jewellery collections. Balancing the brand’s rich Royal heritage with fashion editorial sassiness, this campaign centred around a bold statement of intent for modern women to live by - ‘Rule’.
- British Army - Print / DigitalThis campaign marked a big departure from the classic British Army recruitment ad. Instead of troops and tanks, we showed how the Army has been a force for good around the world, restoring normality to places where life is far from normal. This press campaign was shot by a team of world-renowned photojournalists, press and posters directed viewers to a series of online documentaries.
- British Army - TV + Online DocumentariesThis campaign marked a big departure from the classic British Army recruitment ad. Instead of troops and tanks, we showed how the Army has been a force for good around the world, restoring normality to places where life is far from normal. The brand TV was directed by Seb Edwards at Academy in conjunction with print, digital and documentaries shot by world-renowned photojournalists in the field.
- Honda HappinessLike all nice projects, it started out as a little brief but turned it into something much bigger with my Honda Happiness idea. I wrote and illustrated the entire UK dealership campaign; every communication going including hand-written customer letters, price booklets, illustrated stationery, dealership press ads and digital activity.
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Projects credited in
- UNICEF UK Brand ManifestoThe launch of a new story for UNICEF to tell, and to hear about themselves...one that renews our faith in their organisation as effective and powerful, rather than simply "big". One that puts the kids they work for at the centre of the narrative and one that reminds us all that together, we really can change the world. As our wonderful client said, "I really believe we need to know what we stand for, and more than "know", we need to feel it at a gut level. Hopefully, this film shows what Unice
- Normal Day - The Army‘Normal Day’ is a new multi-channel campaign for the Army which aims to improve understanding of what the Army does and support recruiting across the whole Army. ‘Normal Day’ vividly brings to life the many unsung roles the Army performs in a number of different communities and scenarios. The campaign spans TV, print, digital and includes a series of online films with real-life examples of how Army personnel have impacted ordinary people’s lives in the UK, Kosovo and the Philippines. With one in four people feeling their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary – ‘Normal Day’ also aims to support recruitment drive and encourage part-time roles with the Army Reserve.
- British Army 'Normal Days'One in five people think that the Army is less relevant than ever, according to a poll taken in December. That’s perhaps not surprising given that the number of full-time troops is being reduced by thousands, with part of the shortfall made up by reservists. Engine has created a campaign to impress on people the role the Army plays and boost recruitment for the reserves. A slick new TV ad shows situations where the Army might intervene while a voiceover describes its role in "restoring normal da
Work history
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Freelance Creative Director / CopywriterAccomplice, The Community, Platform, The Bank, London Advertising
London, United KingdomFreelance
Senior CreativePublicis Sapient
- London, United KingdomFreelance
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Skills
- Advertising
- Copywriting
- Digital
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Indesign
- Social Media Advertising
Education
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MA Fine Art (1st class Honours)University of Edinburgh
- Edinburgh, United Kingdom