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Le Bonbon is a lifestyle, arts, and musical events magazine. The concept is all about experiences and exploration, community and independent ventures, good spirit and surprises. •Events (in-house and public) and Partnerships management - Created and implemented solid content and engagement strategies for the magazine (both print and online) - Developed the cultural section - Curated, created and managed all the in-house and public events - Generated new business opportunities - Worked with the community manager to develop a consistent social media strategy. - Increased growth of likes, reach and engagement through consistent and compelling, visual and written content. - Created, curated, and managed all published content (images, video and writing).
Start-Up in the marketing of seasoned and comestible insects, ready to be eaten. - Community management (assistant) - Event management and public relations for the "Apéros JIMINI'S" (once a month)
- Supporting the Online marketing specialist for France to help run e-Commerce and Online marketing strategies with an emphasis on the French sites (Merrell FR, Sebago FR, Cat FR) - Support and optimisation search marketing campaigns - Analyse of consumers' behavior - Relationship building and Acquisition - Online Merchandising : use of CMS to set up the brands’ websites - Business intelligence in the international market - Reporting
- Branding - Partnerships set up and follow up (retail stores and medias) - Press Relations : intermediary with the PR Agency - Social Media (assistant) : Community Management for Sebago & Caterpillar France - Launch of the Wolverine brand (french market): Press release conception - Event Management : Organisation of the «Wolverine launch party» in Paris - Strategic Planning for the trends to follow within design products and marketing approach
- Business development : developing new accounts in french market, - Projects management (assistant) - Production line : creative process - execution - production and clients presentation