Multi-Disciplinary Artist focused on Sound, Listening and Environment. Over ten years experience working with soundscapes, sound installation, field recording and composition. Provide highly specialised bespoke sound design and consultation to brands interested in integrating deeper awareness of sound within their strategies.Locked Pro Plan feature
The Fragrance Lab was an experiment to uncover the future of retail, offering a vision of how retailers can engage consumers in the age of online shopping. Visitors were guided through an immersive sensory journey that began with asking them to select from a number of images and statements, enabling the Fragrance Lab to capture a profile and determine which scent best captured their personality. The concept was inspired by observing the limitations of traditional shops, and offered a compelling alternative. ‘It’s inspiring for the leaders of the retail industry to recognise an original idea that is the Fragrance Lab,’ Philip Handford, creative director at Campaign, tells LS:N Global. ‘This was a project that brought a new approach to a UK industry that is in a state of stagnation and will inspire us all here at Campaign to keep on it.’ My role was to compose and produce a range of immersive headphone installations that incorporated a creative mix of binaural soundscapes, voice and spatial mapping. I was in charge of production of sound materials including; recording, composing and engineering. Sounds of the environment including the sounds of inside Selfridges were integrated along with other sonic elements with a four-dimensional approach blurring the lines between reality and virtual-reality as internal and external worlds were seamlessly brought together.