Projects
- Hermès Digital Marketing CollaborationIn this 6-months long thesis collaboration with Hermès UK during my master programme in London, I could develop new ideas on how to communicate Hermès brand image increasingly successful online. The collaboration included interviews with managers of all departments at Hermès, visits to Hermès London located stores, an academic focus group and in-depth literature research.
Skills
- Marketing
- Digital Marketing
- Advertising
- E-commerce
- Photography
- Fashion
- Luxury
- Luxury Branding
- Architecture
- Interior Design
Education
B
B
Bachelor of Arts and Design (BA)Berlin University of the Arts (UdK)
- Berlin, Germany
- B.A. Visual Communication
- Focus: Photo, video, advertising
- Projects in collaboration with various Berlin based fashion brands
- Grade: 1st