Juliana Souza

Creative Lead - Senior Designer

  • LocationLondon, United Kingdom



  • Fashion
  • Advertising
  • Events
  • Apparel
  • Branding
  • Product
  • Art Direction
  • Accessories
  • Design
  • Design Strategy
  • Pattern Making
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint

Work history


Creative Lead Senior Designer

Mattel Company

Jun 2016
  • I worked as a creative and strategic key person for a Softlines Team (Apparel, Accessories, Health & Beauty and Home); My main responsibilities are to supervise and prepare creative teams through presentations, following the main rules of Mattel brands: Barbie, Monster High, and Hot Wheels; ? Approvals and Art Direction for licensee products and Fashion Collections; ? Store checks to understand the Market Trends and consumer behaviour; ? Pitches to inspire new consumer products; ? Creative direction for Point of sales, basic materials and permanent spaces - Trade materials; ? Briefings to communications agencies, special events and style guides for product development;