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I worked as a creative and strategic key person for a Softlines Team (Apparel, Accessories, Health & Beauty and Home); My main responsibilities are to supervise and prepare creative teams through presentations, following the main rules of Mattel brands: Barbie, Monster High, and Hot Wheels; ? Approvals and Art Direction for licensee products and Fashion Collections; ? Store checks to understand the Market Trends and consumer behaviour; ? Pitches to inspire new consumer products; ? Creative direction for Point of sales, basic materials and permanent spaces - Trade materials; ? Briefings to communications agencies, special events and style guides for product development;