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Strategic Marketing Consultant – Strategy & Valuation ? Provided strategic analysis into category and brand performance to financial CMO in order to optimize the brand portfolio and strategy. The relationship built with the client in this project, has led us to explore several routes for segmentation and consumer insights strategy which will form the foundation for the company’s marketing strategy moving forward. ? Evaluated and quantified the performance and value of several brands across categories for use in M&A, rebranding negotiations, auditing and for overall marketing strategy. ? Developed marketing tools for both external and internal use to drive brand growth and change perceptions of the company as a whole to drive sales and increase position as a market leader. ? With work focusing on co-creation, maintaining client relationships with Brand Managers and C- suite stakeholders has played a critical role in each project I have been a part of. ? Experience in project management with a team of up to 7 working with clients to achieve project objectives. ? Areas of focus: Automotive, FMCG, Telecommunications, Business Services and Finance.
Strategy Consultant ? Young Professional of the Year winner 2014 ? Developed market positioning and business model techniques for new product introduction ? Through ‘Challenge’ weeks, I have helped more than 5 of European’s telecom providers develop new strategy and market insights for portfolio management and product development. ? In the Flying Food Project, I focus on developing several business cases paired with a marketing strategy to start-up value chains in Kenya and Uganda for rearing and selling crickets as food. ? Analysis and strategic market positioning advice regarding changes to business processes, product introduction, new markets, and other strategic business decisions ? Researched, analyzed and modelled online consumer behavior trends and the impact of company interventions for cross-industry partners ? Assisted entrepreneurs in business model and marketing decisions from value proposition creation to developing a marketing and business plan for roll out. ? Development of cost/benefit and financial impact tools for product maintenance, process maintenance, and innovation realization ? Areas of focus: ICT, food, consumer products, development work and future markets
Economics and Business Management
Selected as the Young Professional of the Year based on designing a new company strategy for TNO. ? Young Professional of the Year Contest (YPY) is an initiative of ICA, an association consisting of the top 50 companies in The Netherlands. With this election, they seek the talents of today and the leaders of the future. http://www.ica.nl/nl/ypy-2016/about-ypy/