Julie Bogaert

Senior Brand Partnerships Manager

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  • LocationUnited Kingdom

Projects

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About me

 

I am an enthusiastic, innovative and results-driven individual with an overall passion for excellence. I have ample experience in developing international partnerships within the entertainment industry to generate incremental revenue and marketing offset for the talent and brands involved. I also have an in-depth understanding of region-specific behaviour, particularly of the Middle-East, India & Far East. I am a persuasive communicator in five languages inspiring confidence at top management level. My comfort in fast-paced multi-cultural environments has shaped my skills in relationship-building, decision-making, negotiation, contracting, commissioning, international marketing and specialist regional market knowledge, flexibility and problem solving. My skill set encompasses both brand partnerships and marketing in the UK, Europe and Worldwide. I have also founded and I solely manage my fashion platform called Frenchionista, I manage the site and its content, but also its associated social media platforms (~10K followers on Instagram, ~1.2K Likes o Facebook, Pinterest and Twitter).

Skills

 

  • Fashion
  • Events
  • Marketing PR
  • Music
  • Art Direction
  • Brand Management
  • Spanish
  • German
  • Partnerships
  • Brand Partnerships
  • French
  • Artists Management

Work history

Currently

Senior Brand Partnerships Manager

Sony Music

Sep 2010

2015

European & UK Senior Brand Partnership Manager

Sony Music

Sep 2013 - Mar 2015
  • Responsible for building relationships with brands and devising long-term music-based brand marketing strategies involving artists from the Sony Music roster. Delivering incremental revenue and marketing exposure for Sony Music artists by building partnerships with relevant brands. Develop intellectual property. Actively encourage new business. ? Responsible for pitching artists to brands and agencies, closing and negotiating brand deals and ongoing management of partnerships with brands, artists and managers (use of artists’ image, events, tour sponsorship, endorsement, branded content creation, performances etc). ? Built strategy for the partnership team in the UK by prioritising objectives- focusing on delivering new platforms for up-and-coming artists helping brands to increase awareness and establish credibility i.e. Xperia Access is an online platform showcasing Sony Music’s latest talent which aimed to reshape Sony Mobile’s brand image DV ~€2M. ? FY14 Budget responsibilities of €1.5M - Contributed to 59% of the team’s overall revenue and 72% of the team’s profit. ? Negotiated and renewed pan-European brand deals generating incremental revenue for artists and Sony Music (Sony Electronics/Mobile DV~$5M, Reebok DV~$4M, Rolls Royce~£250K, Topshop, Dsquared2, BMW, Spotify, Starbucks, Microsoft Lumia, Lacoste, Adidas, Vodafone, EE, O2, Pandora, Playstation etc). ? Developed and nurtured relationships with all stakeholders – brands’ marketers and planners, label teams, business affairs, artists’ management teams and artists (One Direction, Alicia Keys, Calvin Harris, Hurts, Mark Ronson, Labrinth, Foxes, The Script, Katy B, Kasabian, Paloma Faith, Little Mix, Tom Odell, Olly Murs etc). ? Renewed the pan-European partnership with Reebok EMEA three times by demonstrating credibility and reliability in delivering against plans whilst not losing sight of the vision and creativity required when working with artists. Sony Music became a retained company for Reebok EMEA providing music marketing strategy and solutions. ? Have remained Sony Headphones preferred music marketing partner for three consecutive years for all their high-end headphones range by overcoming cultural gaps between Japanese corporate vision and the endorsing artists’ creative environment. This required solid communication skills and a solution-seeking attitude whilst setting-up a marketing strategy with Japanese engineers and marketers as well as European sales force. ? Proactively approached and developed a relationship with fashion brands Vivienne Westwood and Dunhill, initially by providing them with music for their fashion shows and sourcing suitable artists for fashion week performances in the UK, France and China. Vivienne Westwood has now become Sony Music’s main fashion partner for the styling of all UK artists’ music videos. Sony Music now has a retainer-based agreement with Dunhill. ? Built, led and nurtured a joint venture between Elite Models and Sony Music around ‘Special bookings’ by giving Elite access to new signings first and by providing the Sony Music roster with additional fashion-based promotional and commercial opportunities (Editorials, video content, brand ambassador, front row during fashion weeks).

2013

European Brand Partnership Manager

Sony Music Entertainment

Mar 2012 - Aug 2013
  • Responsible for building pan-European campaigns across the main European Sony Music markets. Developed relationships with all the local markets and identified partnerships opportunities. ? FY13 Budget responsibilities of €2M – Contributed to 102%. ? Built a brand entertainment network across all Sony Music European markets and relationships with brands’ marketing directors. Supervised and gave direction to developed and emerging markets across all Sony Music’s international territories. Helped with identifying opportunities in market and create local bespoke brand partnerships solutions. ? Directed the Starzone deal which was a consumer-facing loyalty program implemented in supermarkets around downloads and artists cards. Responsible for the implementation in Hungary, Luxembourg and Germany. Budget of €6M ? Won Reebok EMEA’s budget against all the other major labels. Developed a music strategy for Reebok in their 6 tops European market which got subsequently rolled out to the US. Exceeded KPIs. ? Developed multi-artists brand campaigns with new platforms such as Spotify and Soundrop. ? Led the continued partnership with the Sony headphones team- managed to double the budget and extend the partnerships from Europe to the rest of the world.

2012

European Brand Partnership Assistant

Sony Music Entertainment

Aug 2010 - Feb 2012
  • ? Supported in the execution of existing deals – coordination with relevant stakeholders (brands’ marketers, artist management teams, artists, creative agencies, photographers and directors). ? Negotiated the first Sony Headphones’ marketing campaign. Budget of €500K. ? Assisted the team in structuring the Starzone concept with stakeholders. Biggest European deal to date. Total DV: €12M. ? Competitive intelligence (competition analysis/market mapping) used for pitching our expertise/USPs to global brands. ? Weekly calls with all European markets to understand market structure, trend evolution and new artists’ signings.

2010

Business Intelligence & Business Development Analyst

Sony Pictures

Aug 2009 - Jul 2010
  • ? Supported in the execution of existing deals – coordination with relevant stakeholders (brands’ marketers, artist management teams, artists, creative agencies, photographers and directors). ? Negotiated the first Sony Headphones’ marketing campaign. Budget of €500K. ? Assisted the team in structuring the Starzone concept with stakeholders. Biggest European deal to date. Total DV: €12M. ? Competitive intelligence (competition analysis/market mapping) used for pitching our expertise/USPs to global brands. ? Weekly calls with all European markets to understand market structure, trend evolution and new artists’ signings.

2010

Volunteer

Social Entrepreneurship in Kenya

Jan 2010 - May 2010
  • Developed a business plan for launching affordable sanitary pads on the Kenyan market to decrease gender inequality and enhance local development. Worked with a team in Uganda to develop a papyrus-based technology. - Worked in the field with local communities. Presented the business proposal to Sony Europe’s President/Senior VPs.

2009

Corporate Communications Assistant

Sony Electronics

Aug 2008 - Jul 2009
  • - Responsible for planning and executing new PR strategy for pan-European communications campaigns, digital activities and social media implementation ‘Smarter Media Approach’ (Tease, Inform, Reinforce, Remind, Extend). - Project managed European PR activations for the Sony World Photography Awards. Reported excellent ROI to Tokyo executives: 135% increase in exhibition visitors due directly to increased awareness through SWPA coverage. - Responsible for organizing Sony Consumers Electronics press conferences (IFA/CES ~500 attendees).

2006

Private Banking Relationship Assistant Manager

BNP Paribas

May 2006 - Jul 2006
  • Responsible for securing investment from High Net Worth Individuals in Art mutual fund. - Developed tracking system and managed investment pipeline and analysis of prospective investors. - Secured a $20K investment in the fund by the end of my internship.

Education

2008

International Management

Kings College London

Aug 2007 - Jul 2008
  • Masters International Management

2007

Politics, Philosophy and Economics in Europe (ppee

University of Kent

Aug 2003 - May 2007
  • Double Degree between UKC and the Insitute of Political Studies (science po) in France. 1st and 3rd year spent in the UK, 2nd and 4th year spent in France

Awards

2006

Economics Award

  • Award of excellence in Economics recognized by the Dept of Economics (awarded to under 10% students annually)