About me

I am a visual brand designer, I am passionate about brand, packaging and I am currently learning more about Ui. I like to do analysis on the market, talks with people and looks for trends in order to find better solutions in my projects. I worked for 6 years in different advertising agencies, government agencies and in-house. I just finished my master in Visual Brand Design in Milano with which I learned communication strategy, create graphic pieces and campaigns that generate better results and work with and work with people from all over the world.

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Projects

• MyDAMy DA is a school communication app from Domus Academy, design by a school club called XLAB, a team of Interaction, Service and Visual Brand Designers. MyDA is an app for students to check any kind of information from school, from the time, calendar for classes to menu in the school restaurant. Is an everyday utility appliance. We redesign the whole experience and visual, from the using by ourselves and also collecting the feedback from other students. The design have been approved by the school
• XLABCreate the visual brand identity of a new design collective of Domus Academy students
• TilaChallenge: Create the visual identity and develop a series of amenities for a hostels and hospitals in Colombia Context: Tila is also known as “Nectar of the Kings” is a line of amenities developed for Andina, a Colombian for hotels and hospitals. The flower of Tila extracts great benefits in any occasion. This flower can calm the nerves, helps with respiratory diseases, induces sleep and generates tranquility in times of agitation.
• Bombay Sapphire / Stir your voiceDevelop a concept in order to give a clear message of “Stir Creativity” and make Bombay Sapphire become iconic among italians.
• OrondoOrondo, is an Italian prosecco, which will be sold in Colombia. The wine is a mixture of apples, pears and grapes. It is a sparkling wine. The goal was create a design making with collage that recreate the link between humans and some animals in danger of extinction.
• WildpotCreate the visual identity and develop a series of packaging for a delivery food company

Work history

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Visual DesignerContenidos el rey
Feb 2020Bogotá, ColombiaFreelance
As I freelance, I worked with Zebra, PLP, Fundación Santafe, GOT2B, and other local clients. I'm a graphic design support in the creation of the social network, Presentation, Webinars and other design elements.
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Visua Brand DesignerUMO studio
Sep 2019Turin, ItalyInternship
Visual designer Internship - Design studio Torino - Italy - Brand strategy, visual and packaging design - UI design and Wordpress develop

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Skills

• Adobe
• Brand Strategy
• Packaging
• Branding
• UI Design
• Editorial Design
• Ad Campaigns
• Wordpress
• Illustration
• Photoshop

Education

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Master of ArtsDomus Academy
Nov 2018 - Dec 2019Milan, Italy
Master in Visual Brand Design, I learned how to create a Branding process, by doing research in order to create visual Brand concepts, scenarios and solutions for solving the company request. In the master I made 4 workshops with Casa Martini, Ducati, Bombay Sapphire and Melissa, also I made 2 Design Marathons with Google and Reebok
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BA Graphic Design / MA Visual CommunicationUniversidad de Bogotá Jorge Tadeo Lozano
Jan 2009 - Nov 2012Bogotá, Colombia