For the past 13 years, I have worked with French celebrities and international brands, driving digital strategies and maximising coverage in traditional and digital media. That is to say I was leading and managing content across social feeds, creating specific photographs and editing text as well as managing branded campaigns on socials across multiple platforms and territories including Facebook, Twitter, Instagram, Snapchat and Youtube. I have an extensive array of contacts and am constantly building my network as well as maintaining relationships. I have worked my way up from an intern to a senior manager, handling our company's biggest clients. Growing audiences, coming up with fresh, new photography concepts, and handling multiple projects simultaneously have all become second nature to me. Obviously this requires me to be both creative and highly-organised at the same time. I have created partnerships with Twitter and Facebook, organised photoshoots with Jean Paul Gaultier and Karl Lagerferd, and managed press coverage and grown audiences for some of the most viewed programmes in France. As a result of all this, I am as comfortable on the set of a photoshoot as I am in a meeting with a senior executive at a production company like Endemol. I recently moved to the UK from France. From day one, I found work with Dune London's marketing team, helping them boost their profile by harnessing trends in the media and digital landscape, as well as helping them plan their upcoming campaigns. This allowed me to perfect my English while still learning new skills. I then moved to Charlotte Tillbury, where I am working with the digital team, working with the digital and social media team to formulate content plans to ensure social media outlets are populated with fresh, interesting and innovative content. As someone who is always looking to learn, the idea of sitting around twiddling my thumbs is unbearable.
Create and lead social media strategy for Charlotte Tilbury across multiple platforms and territories including Facebook, Twitter, Instagram, Pinterest, G+ and Youtube Work with the digital team to formulate content plans to ensure social media outlets are populated with fresh, interesting and innovative content
I was helping them boost their profile by harnessing trends in the media and digital landscape, as well as helping them plan their upcoming campaigns.
SENIOR PR: Created communication strategies and directed media planning for key clients including Endemol France, Europe’s largest TV production company, and led direct negotiations with magazine and newspaper editors, TV producers and corporate brands, successfully ensuring high-profile and sustained coverage. For example, I was the lead PR for the Miss France TV show, an Endemol production which had a global audience of 8m (38% market share) last December on TF1. Throughout the year, I generated global coverage, including on 50 magazine and newspaper covers, and had more than 100 TV and radio programmes promote the Miss France show. ARTISTIC DIRECTOR: Developed and organised artistic direction of photo-shoots for celebrities and TV hosts to maximize their image (including Paris Match and Gala covers with Miss France). SOCIAL MEDIA: Conceived, developed and handled communication via social media. Successfully negotiated partnerships with key platforms including Facebook and Twitter. Worked to make Secret Story a leader on social media, with 3m fans on its Facebook fan page and 10,6m tweets during the broadcast of the show, and on Miss France, which had 2m tweets during the final show in December 2015, with #MissFrance a world top trend topic.
Literature & Arts