Me:
A critical hands on brand strategist, helping directors managers and teams to innovate.
I connect branding, innovation, tech and marketing in a very no nonsense way.
Through my experience in design, concept, advertising and change management I speak the language of all departments. Resulting in a strategy that everyone can understand and implement, from both intern to management.
This results in:
- The killing of vague innovation projects and brainstorms, thus saving money
- In house and integrated concepting and innovation
- An unambiguous and broad-based brand image (external and internal)
- Less dependent on agencies (outsourcing marketing is outdated!)
- Better presentations and pitches
- More time for details and fine tuning services, products and marketing
- A streamlined organization that now embraces innovation and creativity
It's a dirty job... and (not just) someone's got to do it
-
I have worked with:
Heineken, Jupiler, Heinz, Bacardi, Grolsch, BCC, Centraal Beheer, Ben & Jerry's, Accenture, Hyundai, RTL, Desperados, TNT, Zilveren Kruis, Haven Amsterdam, Ministerie van OCW, HOYA, McDonalds, Ronald, McDonald Kinderfonds, Gemeente Amsterdam, Roots Festival, Oilily, Edet, Fontshop, Landal, Pink Ribbon, DSM, BNR, Financieel Dagblad, Vrij Nederland, Buma Stemra, Reclame Code Commissie, KRO, Web Power, Total Specific Solutions, Yonder, 1%Club ...and many more.