Work history
Email Specialist
Designed, structured, coded and executed over 20 email marketing campaigns for customers, spread across 22 countries. Introduced the use of dynamic content blocks to campaign creation workflow, which reduced campaign production time by 40%. Manage campaign deliverability process to ensure our brands‘ consistently high reputation and effective target audience reach of managed campaigns. Report on key campaign performance metrics.
Campaign Executive
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Managed, segmented and analysed large marketing campaign databases. Created 6 weekly marketing and promotional email campaigns. Planned and successfully executed a direct B2C marketing campaign (email and text message) that reached nearly 6 million customers. Led a 3-person email marketing team responsible for email building, new template creation, implementation, and analytics. Planned activities to enhance customer experience and levels of engagement. Managed customer inquiries from Last Second Tickets, Orange Fun Finder (Orange Mobile) and Confused.com Box Office service users.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Brand Management
- Business Development
- Email Marketing
- Html
- Javascript
- Marketing
- Networking
- Project Management
- Communications
- Adobe CS Suite
- Campaign Development
- Email Design Build
Education
Communication Studies
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Master of Science degree in Communication Science, European Communication Studies track.
Integrated Social Sciences
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A program combining Economics, Mass Communication, Sociology and Political Science.
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Awards
ASSIST Scholarship
Attended Junior year at Sewickley Academy (eleventh grade) as an ASSIST (American Secondary Schools for International Students and Teachers) scholar.