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Designed, structured, coded and executed over 20 email marketing campaigns for customers, spread across 22 countries. Introduced the use of dynamic content blocks to campaign creation workflow, which reduced campaign production time by 40%. Manage campaign deliverability process to ensure our brands‘ consistently high reputation and effective target audience reach of managed campaigns. Report on key campaign performance metrics.
Managed, segmented and analysed large marketing campaign databases. Created 6 weekly marketing and promotional email campaigns. Planned and successfully executed a direct B2C marketing campaign (email and text message) that reached nearly 6 million customers. Led a 3-person email marketing team responsible for email building, new template creation, implementation, and analytics. Planned activities to enhance customer experience and levels of engagement. Managed customer inquiries from Last Second Tickets, Orange Fun Finder (Orange Mobile) and Confused.com Box Office service users.
Led the creation of Return2sender Foundation, company’s non-profit branch. Assisted in implementing strategic and marketing initiatives, from drafting foundation’s marketing plan, creating its brand identity, to communicating (B2B) with prospective members of the organization. Helped improve company’s marketing strategy both offline and online, ensuring consistency with brand values and voice.
Master of Science degree in Communication Science, European Communication Studies track.
A program combining Economics, Mass Communication, Sociology and Political Science.
Attended Junior year (eleventh grade) as an ASSIST (American Secondary Schools for International Students and Teachers) scholar.
Attended Junior year at Sewickley Academy (eleventh grade) as an ASSIST (American Secondary Schools for International Students and Teachers) scholar.