Justin Cini

Marketing & PR Assistant

  • LocationLondon, United Kingdom



  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Brand Management
  • Design
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Communications
  • Office
  • Photoshop
  • Powerpoint
  • Ideas Development

Work history


Marketing & PR Assistant

Ocubis Kensington Pavilion Wilderness Reserve

Mar 2014 - Mar 2015
  • • Successfully launched Pavilion, a top London Members’ Club within an eight week timescale encompassing Branding, Marketing and PR • Sucessfully Project Managed the launch of 2 websites, kensingtonpavilion.com and wildernessreserve.com including online booking systems • Sourced, installed, and managed 3 booking systems: Elina Property Management System, Opentable and Bookatable to significanty increase business performance • Sourced, managed and retained an SEO agency on a day to day basis– achieving no 1 positioning on Google within 2 weeks of launching the new site for the determined keywords • Negotiated, managed and maintained 5 top agencies – Branding (Edge and Barrett), Web (Edge Design), PR (Purple PR), Advertising (Hogarth), SEO & PPC (Lis Helmanis Ltd) • Managed advertising including PPC Google ads (Google AdWords and CoreMetrics) and Print • Running weekly review meetings cascading last weeks results, next weeks forecasts and competitor analysis to the CEO, COO and senior leadership team • Hosted monthy member networking events with Luxury brands including Ferrari, De Beers, and Richad James • Achieved increases across social media channels and web (900% increase in reach on Facebook, 164% increase in followers on Twitter and drove 7.1k visitors to the kensingtonpavilion.com website in 3 weeks) • Coaching and development of front of house staff in relation to day-to-day brand activities • Ran and Directed 8 successful photoshoots with world renouned photographers (including; food, architectural, advertising and staff based shots)


Managing Director & Owner

Cini Industries Ltd

Aug 2011 - Jan 2014
  • Key Achievements • Founded the Company on 2 core fields – marketing consultancy and luxury property sales • Established a network of high-net-worth individuals with property to sell or buy in hotspots in Europe • Supported the growth of the business by taking responsibility for all activity • Sold and Negotiated Property sales • Consulted for Amelkis SAS (Paris) (a group financial consolidation software editor) on UK market penetration including, market research, virtual office sourcing, UK client retention, new UK based client acquisition, Validation and Translation of all material into English, advertising campaigns, establish brand recognition, sales strategy and exposure to networks such as Garner and Forrester


Marketing & Communication


Apr 2013 - Nov 2013
  • • Recommended the marketing mix, which was appropriate to launch and sustain desired sales levels for 3 years of new products/services in the high-end B2B audio-visual field • Performed Market Research on Lebanon, France, UK, China and Qatar for possible competitors to the group • Worked to establish the handover strategy of new products to their respective Product Managers • Suggested the key employees with the company that could sell and manage the product • Provided a set of appropriate agencies to aid with the group re-branding • Supported the Marketing and Business Development Directors in the group digital signage project


Team Leader

Red Planet Marketing London

Jun 2010 - Aug 2011
  • • The ability to communicate with and influence all customer segment groups including harvesting relationships with High Net worth Individuals • Established a strong sales foundation in the Energy Sector (Npower and the Mark Group) • Acquired the aptitude to train and manage a team of managers and sales representatives • Implemented and sustained a monitoring and support system to enhance the performance of team members • Gained the confidence to manage events, event stands, and a team of 15 sales representatives



MSc Luxury and Fashion Management

SKEMA Business School

Aug 2012 - Apr 2013
  • 1st Class Hons


Business Economics

The London School of Economics and Political Science

Aug 2007 - Apr 2012