About me

Hi! I’m Justin, a creative director and copywriter based in London, UK. I’m currently at the Google Creative Lab, Google’s in-house product marketing and development studio. Here are some things I’ve helped create: Project Bloks, a physical coding platform; Project Jacquard, an interactive woven textile; guided tours inside Abbey Road Studios; an interactive art exhibition and competition called DevArt, and campaigns for Google Science Fair, Sideways Dictionary, and Spell Up, an online word game that helps people improve their English. I’ve also had stints at Apple, R/GA, B Reel, Rethink and Sid Lee. Outside of work, I write for magazines and have had pieces published in Monocle, GQ, Wallpaper and Hypebeast Magazine. I was previously a teacher at the School of Visual Arts in New York. And these days, you can find me teaching writing workshops at General Assembly in London.

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Projects

• 4

  Spell Up with GoogleSpell Up is a Chrome Experiment that can help you improve your English just by speaking to your Chrome browser. It's built using Web Speech API, an open web technology that allows the browser to understand what you say without having to install any plug-ins.
• 1

  Google Science Fair 2014: It's More Than ScienceThe Google Science Fair is a global online competition open to students from 13 to 18 years old. What do you love? What are you good at? What do you want to change?
• 15

  Project BloksProject Bloks is a research project. Our aim is to create an open hardware platform to help developers, designers, and researchers build the next generation of tangible programming experiences for kids.

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Projects credited in

• 13

  Sideways DictionarySideways Dictionary is a collection of fun, easy-to-understand analogies that help explain complicated technology terms. Use it to look up tech terms of all kinds, vote for the definitions you like best, and even add your own. Creative Lab helped our friends at Google Jigsaw bring this project to life by writing, art directing, and producing two short animations. One to introduce the project, and a second to help people get in the right mindset to write and contribute analogies of their own.

Skills

• Creative Direction