Justin Li

Creative Team Lead at Google Creative Lab

London, United Kingdom
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Projects credited in

About me

Hi! I’m Justin, a creative director and copywriter based in London, UK. I’m currently at the Google Creative Lab, Google’s in-house product marketing and development studio. Here are some things I’ve helped create: Project Bloks, a physical coding platform; Project Jacquard, an interactive woven textile; guided tours inside Abbey Road Studios; an interactive art exhibition and competition called DevArt, and campaigns for Google Science Fair, Sideways Dictionary, and Spell Up, an online word game that helps people improve their English. I’ve also had stints at Apple, R/GA, B Reel, Rethink and Sid Lee. Outside of work, I write for magazines and have had pieces published in Monocle, GQ, Wallpaper and Hypebeast Magazine. I was previously a teacher at the School of Visual Arts in New York. And these days, you can find me teaching writing workshops at General Assembly in London.

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  • Creative Direction

People I’ve worked with

Companies I’ve worked with

  • A

    AF News Agency

    • Publishing
  • Google


    • Technology
  • trivago


    • Technology
  • Agent Marketing

    Agent Marketing

    • Marketing & PR