Justin Olivier Salhani

Creative Lead

Mid Level
London, United Kingdom
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About me

I'm a creative strategist with a background in creative football projects. I run Guerrilla FC - a Washington, DC-based creative collective and community centered around football culture.

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  • Creative Direction
  • Copywriting
  • Brands
  • Branding Identity
  • Brand Concept
  • Campaign Concept
  • Creative Concept
  • Brief Writing
  • Article Writing
  • Strategy Consulting

Companies I’ve worked with

  • G

    Guerrilla FC

    Work history


    Founder/Creative lead

    Guerrilla FC

    Jul 2018
    • Washington, United States
    • Full Time
    • I founded Guerrilla FC - a creative collective, streetwear brand, and football club in Washington, DC in 2016. During my time there, I've grown as a creative by to organizing and running campaigns, designing & producing product, collaborating with brands (Umbro, SSUR, etc.), leading photoshoots, writing creative briefs, building moodboards and decks, and a host of other work (like accounting!) I'm now the creative lead, so while I still have my hands in a number of jobs with Guerrilla FC, I've ceded much of the production work and fulfillment to others. I've also brought on a partner to hand part of the day to day branding as I've set the general tone and aesthetic for the brand.



    Feb 2018
    • London, United Kingdom
    • I've just about completed the Mastered Accelerator - working with industry pros like Mike Key and Jacqui Ma on a regular basis. Through them I've grown the brand and found out exactly where we are in the market and who we should be targeting as partners. I've also learned a career's worth of input on what to avoid doing - mistakes that would have surely cost thousands of dollars. I've also upped our presentation - website, instagram in particular - and learned how to position a brand in the fashion solar system.