Justine Fox

Justine Fox

Colour Design Expert - Psychology | Futures | ExperienceLondon, United Kingdom
+ Info

92

Connections
Pip Jamieson
Moses Wainaina
Raafaye Ali
Justine Fox

Justine Fox

Colour Design Expert - Psychology | Futures | ExperienceLondon, United Kingdom
About me
Clients work with me because I bring together a unique understanding of applied colour psychology, colour trend, insights and colour ergonomics with futures thinking. They love the multi-disciplinary perspective whereby I can take my colour expertise beyond the pure product specification and create engagement with people through social content, marketing and immersive installations. My client base has always been global and across many industries including accessories, art, branding, architectural & decorative coatings, electronics, eyewear, flooring, food services, homeware, jewellery and solid surfaces. I'm obsessed with urban planning and architecture, looking at how we can improve the sustainability, inclusivity, community and safety for the people who live and work in cities through a more considered use of colour. Biotechnology is another area that I am passionate about, with a particular focus on colour applications and how we can lead people to make better buying decisions that will support the development of these emerging sustainable practices Colour for me is more than just an aesthetic but is at the core of our subconscious understanding of and interconnection with the environment.
Projects
  • Voice of Colour | FLOW | Shaping the Future Expressions of Architects and Designers
    Voice of Colour | FLOW | Shaping the Future Expressions of Architects and DesignersDuring LDF19, Calzada Fox curated a series of architect-focused talks for Johnstone's Trade part of the PPG group at the Ace Hotel in Shoreditch, London. With an increasingly dense urban landscape evolving to manage population growth and migration, FLOW explores the role of colour in supportive human-centric design for the future. Taking the PPG Voice of Colour 2020 Colour of The Year, Chinese Porcelain (PPG1160-6) as its cue, this installation creates a moment of simplicity and mind space fo
  • Memory Colour | Colour Memory Installation for Craig & Rose Paints at London Design Fair 2018
    Memory Colour | Colour Memory Installation for Craig & Rose Paints at London Design Fair 2018Our immersive colour installation Memory Colour | Colour Memory designed for Craig & Rose as part of The Colour at London Design Fair during London Design Festival 2018. In this project we explored the relationship between colour and recall - how colour and its associations to our past can take us on a journey and affect the way we feel in the present. Our installation, deliberately simply in structure to augment the experience of The Colour 2018, acted as a gallery space for our specially co
  • Colour Way for Craig & Rose Paints at London Design Fair during London Design Festival 2019
    Colour Way for Craig & Rose Paints at London Design Fair during London Design Festival 2019“Colour doesn’t live in isolation. How we understand a colour comes from the relationships it makes with others, just like people. To celebrate the upcoming launch of Craig & Rose’s latest 1829 Collection and Artisan Special Effects colours we’d like to invite you to explore this new community. Welcome to our Colour Way.” For 2019, Craig & Rose commissioned us to develop 11 new colours & effects for their collection and to spearhead the overall concept and lead on art direction for the launch
Projects credited in
  • Shaping Architecture for Urban Being – The Debate
    Shaping Architecture for Urban Being – The DebateCalzada Fox will be in conversation with global architectural studio HOK & The Society of Brittish & International Design (SBID) explore how colour can bring positive change to the urban environment. Carolina Calzada-Oliveira, Chairman for SBID Colour Council and Co-Founder of Calzada Fox, will discuss with experts how, with 13 million people forecast to be living in London by 2050, we can transform our cities through considered planning of colour. This debate will explore topics as sustainab
  • Voice Of Colour | FLOW
    Voice Of Colour | FLOWPop up event for design and architecture audiences. In conjunction with colour consultancy Calzada Fox, and coatings and paint brand Johnstone's trade (PPG Group). With an increasingly dense urban landscape evolving to manage population growth and migration, FLOW explored the role of colour in supportive human-centric design for the future. The event presented a series of talks and an installation .
  • Colour Trends Book Visuals
    Colour Trends Book VisualsCreation of specialist images to illustrate an international colour trend book. Commissioned by leading colour agency Calzada Fox, I undertook the art direction and shoot planning, logistics and budget management for a series of 6 shots.
+ Show more