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Kadi Viidu

Email Marketing Executive

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  • Music
  • Art
  • CRM
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • SEO
  • Project Budget Management
  • Affiliate Marketing
  • PPC Display Advertising
  • Fashion E-commerce

Work history


Email Marketing Executive


Feb 2014
  • Responsible for the email KPI's and relationship with the ESP, ensuring email targets are communicated. Work with ESP to develop and deliver email strategy/roadmap against targets. Track the weekly performance of email KPI's against the weekly and monthly targets and communicate the performance of emails to internal stakeholders including Senior Management, Editorial, MyStylist and Buying. Owner of the global email marketing calendar - brief all trend and campaign emails and working closely with the editorial team to ensure all email content is aligned. Manage the scheduling, testing and deployment of all customer email campaigns and e-newsletters using ESP platform, ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. Working closely with the Email Marketing Manager and the CRM Manager ensuring all programmes are set-up and optimised. Assist the Email Marketing Manager in implementing the email strategy; including developing trigger campaigns and an extensive welcome programme. As owner of the onsite email sign up process, working with the Creative team and E-Commerce team to scope the design and integration of a seamless one-step account registration and email sign up process. Ensure optimising emails for mobile and running A/B testing to deliver optimal campaign to the customers. Ongoing management and continuous segmentation of email database to identify and target customers with relevant and specific campaigns. As well as county specific segments, ensuring each key country receives unique and relevant content.


UK, US Digital and Direct Marketing Assistant

Sweaty Betty

May 2012 - Feb 2014
  • One of the leading luxury sports brands Sweaty Betty has over 30 stores in UK and strong online flagships for UK and US. The brand combines fashion with functional active wear and is at the forefront in delivering the best omni-channel experience out there. Sweaty Betty is the winner of Drapers Best Single Brand Etailer 2011. Digital & Direct Marketing Assistant, June 2012 - Feb 2014 As the Digital & Direct Marketing Assistant I have responsibility for the development and delivery of brand and product communication, new customer acquisition and retention, budget management and delivering targets. I specialise in Paid Search (PPC), Natural Search (SEO), Affiliates, Email Marketing, Retargeting and Catalogues. Accountable for growing the market share, revenue, profitability and new customer base within the direct and digital channels. Acting Digital & Direct Marketing Manager for 4 months, Nov 2013 - Feb 2014. Assistant Manager at Islington boutique, Jan – June 2012 Next in line to the general manager and responsible for running the overall store operations. Fully accountable for increasing sales, ensuring efficiency and for maintaining the highest retail standards. With my strong affinity to the brand I train, lead and inspire the team to achieve business objectives, drive profit and build long lasting customer relationship through personal shopping.


Key Account Manager & Sales Assistant

RSA Group

Mar 2008 - Dec 2011
  • Key Account Manager - Brokers and Affinity, 2009 Jan – 2011 Feb Responsible for relationship management between brokers, affinity partners and the business. Coordinated marketing activities, communicated and managed partner requirements, drove business and sales metrics. Worked on a variety of activities including project management, training, strategic planning, negotiation and development of new business opportunities. Received London head office high recognition for charity challenge. Sales Assistant, 2008 Jan - Dec Handled direct sales queries, contracts and renewals. Contribution to business sales targets. Collaboration with marketing on messaging and targeting. Initiated and managed a project with IT department for new improved direct sales offer and application form.


Ticket Sale & Accreditation Manager

BDG Music First Baltic International

May 2005 - Dec 2011
  • The biggest concert promoter in the Baltic States since 94 and partner of Live Nation. As the Ticket Sale Manager I was responsible for the distribution, sale and tracking of tickets for various major events. Coordinated advance ticket and gate sales, consulted with marketing on promotional activities. Reconciled ticket sales and cash deposits and prepared reports and financial settlements. Analyzed and planned for event needs for ticketing staff, equipment, supplies and services. Managed invitation and partner lists, accreditation, invites and on-site permits. Events I worked on: 2008: R.E.M., Sigur Rós, Metallica, Lou Reed, Avril Lavigne, Kumu ÖÖ vol.3, Linkin Park, Def Leppard, Lenny Kravitz, Massive Attack, Bob Dylan, KISS, José González, Rihanna, Korn, Roisin Murphy 2007: Marilyn Manson, Enrique Iglesias, Fu Manchu, Killswitch Engage, Sir Elton John, Aerosmith, Ozzy Osbourne, Placebo, Kumu ÖÖ vol.2, Pet Shop Boys 2006: Pink, Simply Red, Sting, Animal Collective, Metallica, Kumu ÖÖ, Simple Minds, Depeche Mode, Fun Lovin' Criminals