Kaitlyn Chiu

Digital Marketing & Communications

  • LevelJunior
  • LocationHong Kong
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Marketing Executive - Marketer - Content Curator

Projects

Skills

  • Microsoft Word/excel/powerpoint
  • Shopify
  • Magento
  • Digital Newsletters
  • Influencer Management
  • Event Coordination
  • Content and Media Writing
  • Social Meda Strategy
  • Paid Social
  • PR

Work history

Currently

Digital Maraketing & Communications

Miss Runner

Jan 2017
  • Hong Kong
  • Full Time
  • - Develop strategies to drive online traffic - Plan & Create newsletter, press release and blog content - Prepare assets, mood boards & coordinate digital marketing campaigns, launches, events, pop up shop, photoshoots, charity campaigns (e.g. PURE London, The Clothes Show, SportsExpo, IRIS yoga festival etc) - Maintain relationships with influencers and media - Handle ambassador programme - Utilise paid search, SEO, Google & social media ads - Create monthly content calendars, gather appropriate assets and create content to maintain the aesthetics and branding of social media outlets - Coordinate online brand and product campaigns - improve the usability, design & content of the brand website - Evaluate customer relationship, target market and competitor data - Contributes to team effort by accomplishing related results as needed

2017

Content Curator

100 Degree

Jan 2017 - Jun 2017
  • Hong Kong
  • Freelance
  • - copywriting and proofreading for website, blog, newsletter etc - manage social media platforms - content curation for Facebook and Instagram

2017

Marketing Specialist

PhatRice

Aug 2016 - Jan 2017
  • Hong Kong
  • Internship
  • - Curate content for edm and blog (copywriting & graphics) - Plan & coordinate digital marketing campaigns, launches, events, photoshoots - Handle product procurement - Establish contact and develop relationships with prospects of b2b sales and arrange order delivery - Reorganise categories and features on website (Magento) - Evaluate customer relationship, target market and competitor data

2017

Customer Servie Officer

California Beach Club

May 2015 - May 2017
  • Hong Kong
  • Freelance
  • - Deliver an awe-inspiring customer experience to customers while assisting them with the entire shopping process and introducing them to the Away brand - Assist bookings and answer email and phone call enquiries - Assist daily CRM tasks - direct email, reminder calls and service follow-ups - Stay on top of inventory demands and customer requests

2015

Sales Assistant

ZARA

Jan 2014 - Jan 2015
  • Hong Kong
  • Freelance
  • - Create and fulfil orders for in-store purchases and reserves - Stay on top of inventory demands and customer requests - Communicate with store manager daily about sales goals, store issues, and ideas

Education

2016

Bachelor of Arts in Fashion Merchandising (Exchange Programme)

London College of Fashion

Jan 2016 - Jun 2016
  • London, United Kingdom

2017

Bachelor of Arts in Fashion Marketing

Hong Kong Polytechnic University

Sep 2015 - May 2017
  • Hong Kong