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Kaley Ross

Editor-in-Chief

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Projects

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About me

I am a Canadian citizen living in London. I currently publishing an arts and literature magazine called Future Fossil Flora, a publication dedicated to exploring the world of flowers.I have previous expiernce in social media marketing, having managed the fourth largest Instagram account in the world for lululemon. I have many skills in the creative industry, and am excited about opportunities in project management, content creation and curating.

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Skills

  • Art Direction
  • Art Photography
  • Commercial Photography
  • Digital Imaging
  • Retouching
  • Art Curation
  • Project Management
  • Adobe Indesign
  • Adobe Photoshop
  • Creative Concepting

Work history

Currently

Editor-in-chief

Future Fossil Flora

Jun 2017
  • London, United Kingdom
  • Freelance
  • I independently publish an arts and literature magazine dedicated to exploring the world of one flower per issue - a modern botanical study. Concept creation to idea execution. Initial market and skills research into the independent magazine industry. Curated the artists and writers, of many different mediums and styles. Art directed, edited and created photographic series of work for the magazine. Designed the publication in InDesign. Produced the final printed product with the leading printer company in London - 112 pages, gold foiling cover, full colour. Magazine currently stocked around the world, including book and magazine specialty stores and the Gucci Garden gallery shop. Currently run the social media marketing and website, product selling, creating relationships with stockists and distributor.

2016

Social Media Maven

lululemon

Jul 2015 - Dec 2016
  • London, United Kingdom
  • Full Time
  • I was responsible for running the lululemon UK Instagram and Twitter accounts. The Instagram account is the fourth account in the world for the company. I organised and executed photoshoots, curate images from around the UK from our community, write copy for posts and get content live on the accounts. I schedule meetings, arrange networking sessions, and build relationships within our community including stores, ambassadors, yoga and fitness studios, locally and globally within the company. I put together data reports, analysing trends from posts for productivity and engagement with our audience. I engage with our audience through Twitter, create positive conversations, and respond to any concerns and find resolves for them.

2015

Account Manager

LMS Thinking

Apr 2013 - Jan 2015
  • Sydney, Australia
  • Full Time
  • I managed an account in an outsourced sales and marketing company. On a daily basis I directly acquired customers for our clients, trained and interviewed potential candidates for the job. I consistently set daily and weekly targets and hit those KPI's. I have over 2,000 hours of HR experience, personally interviewing individuals. I have over 2,500 hours of training experience, in theory and in practice in the field with new sub-contractors. I managed a team of 6-10 people consistently for a year and a half.

Education

2011

Applied Photography

Sheridan College

Sep 2009 - Apr 2011
  • Oakville, Canada
  • This program focused on commercial studio photography, while providing an excellent education in portraiture, architecture and creative disciplines. Courses taken in post production editing Adobe software, including Photoshop and Lightroom. A final portfolio, printed book, and exhibition were completed and taken part in upon graduation.

Awards

2009

Most Improved Athlete of the Year

Lester B Pearson High School

  • An award given to one athlete who has worked hard, honed their skills and elevated their team to new heights.