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Kaley Ross

Social Media Maven

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About me

I am a Canadian citizen, with a completed diploma in Applied Photography from Sheridan College. I have traveled all over the world, and lived abroad in Australia and now here in London. I am currently running the fourth largest Instagram account in the world for lululemon athletica. I am creating my own personal project called Her Flowers, a collection of femmes and flowers consisting of my portfolios and a blog. I set goals for my personal life, health and career, and consistently work to achieve them. With a love for creating and producing excellent results, I am determined and excited to make my mark in the world.


  • Art Direction
  • Art Photography
  • Commercial Photography
  • Digital Imaging
  • Photojournalism
  • Picture Editing
  • Retouching
  • Fine Art
  • Photoshop
  • Lightroom

Work history


Social Media Maven


Jul 2015 - Dec 2016
  • Full Time
  • I am currently responsible for running the lululemon UK Instagram and Twitter accounts. The Instagram account is the fourth account in the world for the company. I organise photo shoots, photograph the shoot in a journalism style, curate images from around the UK from our community, write copy for posts and get content live on the accounts. I schedule meetings, arrange networking sessions, and build relationships within our community including stores, ambassadors, yoga and fitness studios, locally and globally within the company. I put together data reports, analysing trends from posts for productivity and engagement with our audience. I engage with our audience through Twitter, create positive conversations, and respond to any concerns and find resolves for them.


Account Manager

LMS Thinking

Apr 2013 - Jan 2015
  • Full Time
  • I managed an account in an outsourced sales and marketing company. On a daily basis I directly acquired customers for our clients, trained and interviewed potential candidates for the job. I consistently set daily and weekly targets and hit those KPI's. I have over 2,000 hours of HR experience, personally interviewing individuals. I have over 2,500 hours of training experience, in theory and in practice in the field with new sub-contractors. I managed a team of 6-10 people consistently for a year and a half.


Sales Specialist

Victoria’s Secret

Dec 2011 - Nov 2012
  • Full Time
  • I provided customers service, including recommendations, measurements to find their size, and helping the individual find her prefect fit. I worked the cash register, completed opening and closing store duties, and provided new ideas for the improvement of running the store fit rooming experience.



Applied Photography

Sheridan Institute of Technology

Sep 2009 - Apr 2011
  • This program focused on commercial studio photography, while providing an excellent education in portraiture, architecture and creative disciplines. Courses taken in post production editing Adobe software, including Photoshop and Lightroom. A final portfolio, printed book, and exhibition were completed and taken part in upon graduation.



Most Improved Athlete of the Year

Lester B Pearson High School

  • An award given to one athlete who has worked hard, honed their skills and elevated their team to new heights.