Kalvin Ryder

Marketing Consultant

  • LocationLondon, United Kingdom



  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Art Direction
  • Copywriting
  • Promotions
  • Marketing Strategy
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Online Campaigns
  • Communications
  • Social Media
  • Content and Media Writing

Work history


Marketing Consultant


Sep 2014
  • Global Entertainment / Crown Talent Group: Marketing, digital & social media consultant / creative commissioner for Union J. Work on this high profile campaign included devising and overseeing an X Factor performance, full campaign strategy and day to day running of their most successful release to date ,’You Got It All’ reaching #2. I oversaw the handling and execution of a Christmas creative brand partnership with Morrisions including commercial TV spots, print, digital & radio spots worth a media value of £750k. I spearheaded the partnership between Union J & The Vamps devising the marketing, digital & social strategy for their sell out UK arena tour and collaborative single release. Work also included devising the creative & marketing strategy for their fragrance in conjunction with Boots plus their full merchandise range. Sony Music Entertainment: Marketing Consultant / Product Manager for Epic & RCA Records. Campaigns included the 2x Platinum selling #1 single Mr.Probz ‘Waves’ crossing the release over from the ‘Robin Schulz’ remix to the original and Chris Brown versions. Devising the launch and release campaigns for developing acts including Dr.Luke’s 2015 priority artist Elliphant and continuing to cross over specialist dance act Le Youth following Top 20 single ‘Cool’ & Top 10 single ‘Dance With Me’. Bauer Media: Work includes advising on content & interviews for James Barr’s Floorfillers radio show through to strengthening his brand with the male teenage / university age demographic.


Senior Marketing Manager

Sony Music Entertainment

Jul 2013 - Sep 2014
  • Devised & implemented marketing, social & digital strategies for priority campaigns across Epic Records, RCA Records, PMR, MJJ Records, Relentless & Ultra Records. Oversaw budgets, P&L’s & the creative process including the commissioning of videos, artwork & photoshoots. Devised TV / digital / radio etc ad creative & worked with our media buying agency on achieving suitably targeted campaigns. Devised and oversaw the global launch and UK campaign with the American team for the #1 Michael Jackson ‘Xscape’ album. The UK was the chosen launch territory with all other markets following the UK’s launch plan. Oversaw the handling and UK execution of the creative brand partnership with Sony Ericson including commercial TV spots, digital, radio and outdoor spots, ‘Xscape’ branded listening pods in over 500 EE stores plus a Shazam tie in TV spot with Jeep. I devised and managed the campaign working closely with both The Estate of Michael Jackson & M2M Construction for the Justin Timberlake Top 10 collaboration ‘Love Never Felt So Good. Conceived & implemented the marketing, digital & social strategy for the relaunch of Union J. Working closely with Global Entertainment, work included a full overhaul of their creative / image, social tone of voice, devising and overseeing a full production performance at Capital’s Summertime Ball with lead single ‘Tonight (We Live Forever) becoming the highest pre-ordered single for Sony in August and reaching the Top 10. Marketing, digital & social strategy for the UK launch of DJ Magazine’s No.1 DJ in the World, Hardwell. I devised and oversaw an industry first of premiering Hardwell’s debut UK single with Shazam. This initiative saw the single, ‘Dare You’, enter the Shazam Top 20 with zero radio play resulting in instant additions across Radio 1, Capital & Kiss. Product Managed and achieved Top 10 chart positions for credible dance artists on the Epic Records roster including Le Youth plus Waze and Odyssey and credible specialist releases for PMR records including Julio Bashmore & Jessie Ware.


Marketing Consultant


Apr 2011 - Jul 2013
  • Ministry of Sound Recordings: Marketing Consultant / Product Manager & Creative Commissioner for a variety of high profile campaigns including Example’s #1 platinum selling ‘Playing In The Shadows’ album campaign including the #1 platinum selling single ‘Changed The Way You Kiss Me’. Top 10 single campaigns Alex Gaudino Feat Kelly Rowland ‘What A Feeling’, Wolfgang Gartner Feat Will.I.Am ‘Forever’ & credible specialist campaigns for Laidback Luke & Utah Saints with Drumsound & Bassline Smith. 3 Beat Records: Marketing & Promotional Consultant for both Alexandra Stan’s Top 3 platinum selling ‘Mr.Saxobeat’ campaign & Inna’s ‘Hot’ campaign including the silver selling single ‘Sun Is Up’. ITV: Marketing & Creative Consultant for ITV2’s highest ever rated series ‘The Big Reunion’. Work included working with 911 across their greatest hits album & performance on the 9 date ‘The Big Reunion’ arena tour. OK! Magazine: Music & Creative consultant to the editor advising on music artists the brand should be supporting and creative for music artist photo shoots. I also attended and wrote features on key music events including the Grammys, Clive Davis Pre-Grammy’s Party, Brit !Awards, Capital Summertime Ball & Eurovision Song Contest. Cascada / Eurovision Song Contest: Project Consultant working with multi-platinum dance artist Cascada and her management team. Work included advising on creative, marketing & promotion of her 2013 Eurovision Song Contest appearance and release ‘Glorious’ in Europe!. Roger Sanchez: Marketing Consultant for DJ Roger Sanchez in the UK & USA. Work was heavily online focused to keep Roger’s name at the forefront of the busy and competitive Ibiza & Miami seasons.


Senior Product Manager

Ministry of Sound Recordings

Jun 2008 - Apr 2011
  • Devised & implemented marketing, social & digital strategies for priority artist campaigns. Oversaw budgets & the creative process including the commissioning of videos, artwork & photoshoots. Devised TV / online / print etc ad creative & worked with our media buying agency on achieving suitably targeted campaigns. Broke Example overseeing the ‘Won’t Go Quietly’ album campaign into the Top 3 and achieving gold sales. Focusing on Example’s bold personality with students at the core of the campaign, we achieved a further 2 x silver & gold selling singles. Broke commercial dance artist Basshunter in the UK with minimal radio support resulting in Ministry’s first #1 platinum selling artist album including a number 1 single spending 5 weeks at the top of the singles chart. I devised the creative and commissioned a successful collection of ‘Soap Opera’ style music videos with ‘Now You’re Gone’ becoming the 8th most watched video of all time on YouTube the year of release. Brand guardian including devising all marketing plans, commissioning creative and day to day running of the Dance Nation brand and releases. This included the release of 4 compilation albums, Dance Nation Arena tour selling 80,000 tickets across 9 dates & the Dance Nation TV channel including weekly playlist and content decisions. Managed Sash! ‘The Best of’ album campaign achieving platinum sales, becoming the biggest selling dance album of 2008 after 8 years away from the UK chart Managed the digital / social media campaign for the launch of Wretch 32 resulting in winning MTV’s Best Label Award for best online campaign and interactivity with fans and overseeing the marketing of the #2 single ‘Unorthodox’. Product Managed and achieved Top 10 chart positions in the UK with various artists including Avicii, Eric Prydz, Alex Gaudino, Afrojack, Booty Luv & September.


General Manager

Incentive Music

Apr 2004 - Jun 2008
  • Oversaw all aspects of this dance label including the Top 10 singles Cascada ‘Miracle’, Dana Rayne ‘Object of My Desire’ & specialist releases from Ethan, Kaskade, Michael Woods & more. Worked with Cascada on creative direction across her headline Clubland arena tour and ‘Perfect Day’ tour plus worked directly with her management on the European marketing of platinum album ‘Perfect Day’. Bringing together a team of PRs/pluggers when a new release is planned Keeping the team updated & motivated throughout campaigns Overseeing all artist & management liaison Commissioned artwork / videos and liaised with manufactures overseeing the full production process Set briefs and commissioned television/radio ads, booking across relevant TV/radio stations Oversaw all international exploitation of the labels catalogue


Editorial Assistant

Pacific Publications

Jan 2003 - Nov 2003
  • Magazines I reported to included Australian publications New Idea & TV Hits Obtaining rights to use material from UK publications & Liaising with freelance writers, photographers & stylists. Using my specialist knowledge to write music features for TV Hits


Marketing & Promotions Intern

V2 Records

Apr 2002 - Dec 2002
  • General day to day assistance for the marketing and promotions departments. Overseeing club DJ & specialist regional radio mail outs Artist liaison at various events & press functions Overseeing online fan communities for Liberty X, Stereophonics & Tom Jones.



Media Studies Sociology English Language

York Sixth Form College

Aug 2001 - Apr 2002


    BTEC National Diploma in Performing Arts

    York College of Further Higher Education

    Aug 1999 - Jun 2001



      Millthorpe School

      Aug 1994 - Apr 1999