While most people look at beauty superficially, for me it’s a lens into identity and culture. As our appearance is our most consistent form of self-expression and activism, I’m continuously inspired to explore the ever-evolving beauty and fashion industries. This is reflected in my writing – features, interviews and news stories.Locked Pro Plan feature
I pitch and write editorial content on a weekly basis in a unique tone that's authentic to the brand. I conduct interviews with brand owners and experts for Q&A articles, features and news features.
Assisted with day-to-day planning including editorial shoots, research, transcripts and copywriting.
Pitched and wrote news stories and features, including interviews with several creatives and pioneers within the beauty industry. Used SEO friendly metadata and embedded media to optimise stories.
Assisted the editorial team with daily to day activities such as research and maintaining the beauty cupboard.
In the duration of my course, I attained an MSc in Cosmetic Science while acting as a student mentor, course representative and outreach ambassador. Modules included formulation (across skincare, haircare and makeup), claim substantiation, microbiology and data analysis. Since graduating and work as a beauty writer, I have been able to translate this knowledge into my articles.