Karen Correia da Silva

Karen Correia da Silva

Research Director & Cultural StrategistLondon, United Kingdom
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Connections
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Karen Correia da Silva

Karen Correia da Silva

Research Director & Cultural StrategistLondon, United Kingdom
Projects
  • Digital Behaviours Have Been Irrevocably Changed, Making Meme Culture More Important Than Ever
    Digital Behaviours Have Been Irrevocably Changed, Making Meme Culture More Important Than EverAs post-pandemic meme culture becomes more entwined with our offline lives, brands are innovating around new patterns of communication and consumer behaviour. Read more in my column on Forbes.com.
  • Forbes: Why do people hate your brand?
    Forbes: Why do people hate your brand?In the age of cancel culture, it's a universal experience to hate brands. New research in psychology identifies five types of brand hate, and their impact on behaviour. https://www.forbes.com/sites/karencorreiadasilva/2019/08/21/why-do-people-hate-your-brand/#4f801e9d35c0
Projects credited in
  • How Gucci’s Shanghai Exhibition Exposes The Irony In Authenticity
    How Gucci’s Shanghai Exhibition Exposes The Irony In AuthenticityPeople want authenticity from brands, but what if inauthenticity is part of what makes an industry interesting? We discover the insights behind how Gucci’s creative director Alessandro Michele’s latest exhibition in Shanghai exposes the irony in authenticity, surveying "copy-catting" as a dominant cultural paradigm in fashion. Authenticity has become a buzzword for brands attempting to meet consumer expectations for transparency about their supply chains, and their approach to customers. Yet, in
Work history
    The Sound Research UK Ltd logo
    The Sound Research UK Ltd logo
    Director, LondonThe Sound Research UK Ltd
    London, United KingdomFull Time
    Forbes logo
    Forbes logo
    ContributorForbes
    London, United KingdomFreelance
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Skills
  • Behaviour Change
  • Behavioural Insight
  • Lecturing
  • Art Publishing
  • Human Behaviour
  • Strategic Design
  • Strategic Branding
  • Strategic Thinking
  • Ethnographic Research
  • Design Ethnography
  • Ethical Design
  • Consumer Behaviour
  • Cultural Anthropology
  • Cultural Management
  • Consumer Culture
  • Cultural Insight
  • Cultural Studies
  • Critical Analysis
  • Critical Theory
  • Design Innovation
  • Social Innovation
  • Product Innovation
  • Innovation Strategy
  • Digital Innovation
  • Fine Art
  • Art History
Education
    U
    U
    PhDUniversity of British Columbia
     - Vancouver, Canada
    PhD in English with Interdisciplinary Arts -- looking at multimodal tech innovations in media and the organisational politics of artist-run centres.