Projects
- Lost InhibitionsIn 2012, Church & State had a big problem at hand: they had overproduced one of their best selling wine blends. Firmly believing that consumers do judge a wine by its label, we decided to customize 500+ labels with relatable sayings for every mood and occasion. These cheeky labels resonated well with the market, and Church & State saw a 200% increase in sales. These wines don’t just start conversations, they are each a statement in themselves, and have completely disrupted the way consumers prio
- Play Estate WineryStagewest Hospitality Brand is no stranger to bringing a bit of theatre to the dining table. Our goal was to incorporate a little of this theatricality into their new Play Estate Winery labels. We crafted a series of dramatic archetypes to personify Play’s excellent ensemble of wine varietals. Each wine now commands its own spotlight without upstaging its fellow players.
- Steamworks BrewerySteamworks Brew Pub, located in the heart of historic Gastown, has become a staple for both Vancouverites and touring beer aficionados. Under the art direction of Laurie Millotte, I helped create packaging that presents iconic gastown buildings transformed into steampunk machinery. These labels celebrate this historic part of Vancouver through a fantastical lens.
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Work history
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Freelance Creative DirectorKaren Poon Design
Vancouver, CanadaFreelance
Collaborate with various local small startup businesses by crafting unique and compelling brand identity.
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Senior Graphic DesignerBrandever Strategy Inc.
- Vancouver, CanadaFull Time
My roles includ creating brand strategy, concept ideation, packaging design, and art direction. I lead my team in creating cohesive and engaging POS materials, photography, website design, and generating social media and email content for our client base.
Skills
- Packaging
- Brand Creative Strategy
- Graphic Design
- Product Photography
- UI Design
- Creative Direction
- Art Direction
- Graphic Communication
- Social Advertising