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Karim Moukalled

Marketing Executive

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  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Marketing Executive


May 2015 - Jul 2015
  • Create and develop marketing offers in order to increase reach, awareness and sales. Develop advertising messages to attract potential customers. Manage the digital advertising platform through facebook, twitter and instagram. Report social media ads analysis and evaluate impact through number of views, clicks and enquiries Follow up on existing customer enquiries to achieve sales. Create a customer engaging program via promoters to raise awareness on company offers during specific events


Trade Marketing Executive

British American Tobacco

Jun 2012 - Feb 2015
  • Supported the brand team in planning, developing and executive brand plans and activities to meet brand objectives and strategies. Executed brand projects while ensuring the execution is within brief, and drove fact based decision making through the provision of market analysis and reports with clear recommendations for action. Monitored the implementation and results of the brand cycle plan, by campaign, on weekly basis Tracked campaigns results through sales impact, market insights and feedback and gave recommendations for better results Managed external marketing material production agencies (POS) , made sure all projects are delivered up to required quality, agreed cost and timescales. Tracked budget spending of external agencies , made sure spending is within allocated budget to each project. Managed the consumer engagement program fully; recruiting, training, reporting and evaluating promoters performance across the platform to ensure brand strategies and objectives are effectively executed and evaluated at field level. Successfully launched BAT Brands such as Pall Mall, Dunhill Switch, Dunhill Platinum & JPGL Navy Cut into the Saudi market. Successfully expanded the consumer engagement program to 300 promoters across the country while enrolling the Ipad platform to all promoters.


Trade Marketing Representative

British American Tobacco

Apr 2011 - May 2015
  • Planned and executed marketing activities to agreed budgets and time scales, and integrating accepted trade marketing mechanics with organised events such product launches and commercial initiatives. Implemented the incentive program across the retail channel to ensure achievement of trade marketing excellence with optimum assistance from retailers. Visited the trade on daily basis to ensure visual merchandising is implemented and POSM is displayed as per company’s guidelines and in regulation with municipality instructions. Successfully expanded the covered universe to cover 200+ outlets.




Lebanese American University

Sep 2005 - Jun 2009
  • Marketing