Karima Alexander

Marketing Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Office
  • Powerpoint

Work history

Currently

Marketing Executive

Fabrica

Nov 2015
  • Responsible for the marketing of non-new build sales properties ensuring a marketing plan for each resale is accurately tracked and delivered on time my responsibilities include: = Liaising with current leaseholders in respect of collating the information required to market their property and keeping the seller updated during the marketing process. = Proactively preparing and administering marketing campaigns to create an effective and efficient plan, for each property. ?= Collating, checking and uploading non-new build sales data into website CMS, ensuring all information and content is accurate and kept up to date across all digital marketing platforms including portals. ? = Ensuring all marketing material is of a high standard and reflective of A2Dominion brand guidelines. ?= Maintaining the Resales In-Box responding to all marketing enquiries within Customer Service Guidelines. ?= Progressing marketing processes of non-new build sales in line with Standard sales and Customer Service Process and all information to be recorded on the group CRM system.

2015

Marketing Assistant

Notting Hill Sales

Mar 2015 - Nov 2015
  • I supported a team of three Marketing Campaign Managers; one of my highlights involved coordinating and collating the CGIs for Notting Hill’s largest development to date, Royal Albert Wharf. I liaised directly with the CGI designer and collated the comments of team members across the Commercial, Planning, Development, Private and Marketing departments. A link to the development can be found at: http://royalalbertwharf.com/ Following Notting Hill’s rebrand, I was responsible for: = Updating and rebranding the Shared Ownership and Wheelchair composite advertisements = Commissioning design agency Village to create new DNT banners I covered the Campaign Managers’ duties which included updating e flyers, directing agencies and attending site visits. Campaign Support = E Flyers : Working with design agencies to produce e flyers in response to the progression of each development. = Floor plans: Checking marketing plans against architecture plans- flagging any amendments directly to design agencies = Finance: Updating scheme specific budget sheets and arranging payments Resales and New Build Properties = Liaising with Local Authorities to obtain the affordability criteria for new developments = Generating applicant lists and sending direct mail-outs Advertising (Wheelchair Adaptable Units) = Working with sales to create a composite ad advertising any new or existing wheelchair adaptable units = Ensuring wheelchair units are advertised in relevant publications in order to meet legal requirements Events = Off-site launches: Sourcing venues, creating event pages and managing guest lists = Homeshows- Coordinating all activity as the direct contact for all event stakeholders, ensuring all merchandise is ordered in time for events. = Designing and updating a booklet promoting available properties = Arranging transportation and set-up of all marketing materials Reporting = Liaising with the Digital, Customer Service and PR teams to compile monthly reports (recording calls, emails and PR) generated for each development. Finance = Managing and updating the budget for all non-scheme specific activity = Arranging payment for temp staff (monthly) PR, Media = Working alongside an external PR agency, reviewing the WIP (work in progress) reports = = = =Checking media schedules to ensure accuracy of invoices received

Education

2015

Business Management (marketing

Brunel University

Aug 2011 - Apr 2015
  • Business degree foccussed on Marketing

Awards

2009

Level 3 Qualification in Live Events and Promotion

  • A course (which included a one year work placement) on how to plan, organise and run various types of events, including Music Events, Charity Events, Community & Sports Events, Corporate and Business Events. http://www.bigcreative.education/events-marketing-courses/bca-empl3/