Karima Alexander

Marketing Executive

  • LocationLondon, United Kingdom



  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Office
  • Powerpoint

Work history


Marketing Executive


Nov 2015
  • Responsible for the marketing of non-new build sales properties ensuring a marketing plan for each resale is accurately tracked and delivered on time my responsibilities include: = Liaising with current leaseholders in respect of collating the information required to market their property and keeping the seller updated during the marketing process. = Proactively preparing and administering marketing campaigns to create an effective and efficient plan, for each property. ?= Collating, checking and uploading non-new build sales data into website CMS, ensuring all information and content is accurate and kept up to date across all digital marketing platforms including portals. ? = Ensuring all marketing material is of a high standard and reflective of A2Dominion brand guidelines. ?= Maintaining the Resales In-Box responding to all marketing enquiries within Customer Service Guidelines. ?= Progressing marketing processes of non-new build sales in line with Standard sales and Customer Service Process and all information to be recorded on the group CRM system.


Marketing Assistant

Notting Hill Sales

Mar 2015 - Nov 2015
  • I supported a team of three Marketing Campaign Managers; one of my highlights involved coordinating and collating the CGIs for Notting Hill’s largest development to date, Royal Albert Wharf. I liaised directly with the CGI designer and collated the comments of team members across the Commercial, Planning, Development, Private and Marketing departments. A link to the development can be found at: http://royalalbertwharf.com/ Following Notting Hill’s rebrand, I was responsible for: = Updating and rebranding the Shared Ownership and Wheelchair composite advertisements = Commissioning design agency Village to create new DNT banners I covered the Campaign Managers’ duties which included updating e flyers, directing agencies and attending site visits. Campaign Support = E Flyers : Working with design agencies to produce e flyers in response to the progression of each development. = Floor plans: Checking marketing plans against architecture plans- flagging any amendments directly to design agencies = Finance: Updating scheme specific budget sheets and arranging payments Resales and New Build Properties = Liaising with Local Authorities to obtain the affordability criteria for new developments = Generating applicant lists and sending direct mail-outs Advertising (Wheelchair Adaptable Units) = Working with sales to create a composite ad advertising any new or existing wheelchair adaptable units = Ensuring wheelchair units are advertised in relevant publications in order to meet legal requirements Events = Off-site launches: Sourcing venues, creating event pages and managing guest lists = Homeshows- Coordinating all activity as the direct contact for all event stakeholders, ensuring all merchandise is ordered in time for events. = Designing and updating a booklet promoting available properties = Arranging transportation and set-up of all marketing materials Reporting = Liaising with the Digital, Customer Service and PR teams to compile monthly reports (recording calls, emails and PR) generated for each development. Finance = Managing and updating the budget for all non-scheme specific activity = Arranging payment for temp staff (monthly) PR, Media = Working alongside an external PR agency, reviewing the WIP (work in progress) reports = = = =Checking media schedules to ensure accuracy of invoices received



Business Management (marketing

Brunel University

Aug 2011 - Apr 2015
  • Business degree foccussed on Marketing



Level 3 Qualification in Live Events and Promotion

  • A course (which included a one year work placement) on how to plan, organise and run various types of events, including Music Events, Charity Events, Community & Sports Events, Corporate and Business Events. http://www.bigcreative.education/events-marketing-courses/bca-empl3/