KT

Karina Tsai

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KT

Karina Tsai

Projects credited in
  • Trashmetery
    TrashmeteryA client brief from a partnership between UAL and DS Smith, asked Blooming Reality to innovate the corrugated packaging company's recycling strategies ahead of 2030's targets. Thus, we started to investigate the discourses around waste and recycling and noticed amongst many other things that waste is very personal and emotional even though people may not notice it in their daily and busy lives. In this ceremonial experiment, our target was to test the audience's emotional availability towards w