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Karl Aussia

Creative Strategist

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About me

I’m a Creative Strategist with broad experience working across multiple communications channels on behalf of world-leading brands, agencies, creative industries and the cultural sector. I’ve built a reputation for re-imagining and energising qualitative research for strategic and creative concept development, for category disruption and for mentoring an entrepreneurial culture of innovation.


  • Advertising
  • Marketing PR
  • Publishing
  • Branding
  • Experiential
  • Environment
  • Content Development
  • Partnerships
  • Positioning
  • Insights
  • Innovation Consultant
  • Concept R&D
  • Team Mentoring
  • Social Upstream

Work history


Creative Strategist


Jan 2016
  • I am a creative strategist and insight specialist with broad experience working across multiple communication channels on behalf of world-leading communications agencies, brands, creative industry and cultural organisations. Integrated by approach, I believe that the most potent brand ideas are inspiring yet simple ones founded on deep cultural understanding and through the seamless application of joined-up strategy and creative – whatever the channel. I also believe that at its best, digitalism lives in the real world, providing essential routes for smart, useful and efficient delivery of strategy aligned to well-defined goals. My reputation is for re-imagining and energising qualitative research for concept development and for the co-creation of fresh internal methods for fast, effective and profitable project delivery. I’m renowned for formulating category disruptive ideas, reframing media plans, devising outstanding, culturally-attuned brand strategies, and for mentoring an entrepreneurial team culture of innovation. Partly, I achieve this by developing new, playful methodologies and gamified tools that breakdown operational silos, unlock insights and deliver fresh multi-channel thinking. A well-travelled and curious explorer with a deep interest in people, culture and commerce, I routinely devise research, conduct field-work and analyse findings to identify actionable insights, to publish thought leadership, and to issue compelling creative briefs and deliver inspired brand platforms.



Artys Policy, Managment, Digital Arts History and Screen Media

Birkbeck. University of London

Aug 2009 - Sep 2011