About me
Copywriter with a love for everything digital
Work history
Online Copywriter
London, United KingdomFull Time
• Consult with internal and external stakeholders to develop and execute customer-friendly and succinct online media content for products featured on the Fortnum & Mason website
• Write and edit content daily, including product copy, international marketing strategies and Fortnum’s Dubai social platforms
• Liaising with Senior Online Trading Manager, Online Merchandising Coordinator, Brands Communication Manager, Fortnum’s Dubai marketing tea, web designer and developers
• Use of HTML and basic CSS to create and update content and pages, via a YAML code editor
• Ensuring good practice SEO principles by maintaining relevant metadata, URLs, ALT text, canonical values, etc.
• Monitoring GA to ensure that links remain viable, page load times do not increase detrimentally, and to aid decisions in site layout based on the user journey
• Use of SQL-based reports to gain visibility of stock levels and product status
• Use of Microsoft Dynamics AX ERP to lookup and manage product attributes
• Significant input towards decision making / prioritization of new features and processes to streamline the work of the online trading team
• Management of images – selection and formatting of suitable images to fit multiple break-points across all screen sizes (mobile portrait, mobile landscape, tablet portrait, tablet landscape, desktop) on the fully-responsive site
Content Writer
London, United KingdomFull Time
As the product copywriter for the Fortnum & Mason e-commerce website, I am accountable for writing engaging creative product copy in order to help drive an increase in conversion rate. This is accomplished through strong communications skills, personally engaging positively with the Fortnum & Mason buying teams and utilizing my skills in digital marketing so that the website and copywriting is SEO friendly.
I've been successful in my current role while joining Fortnum & Mason during a very important transitional period for the company. Success during this transitional role means that I'm adaptable, quick to learn new skills, proactively supporting the rest of the online marketing department, and being meticulously attentive to detail.
I have also been handed the responsibility of overhauling the Fortnum & Mason Dubai social media channels, creating a social and content plan that aligns with the overall brand tone-of-voice and ensuring our social media exposure is optimally targeting the right audiences and promotes the brand and business in a clear and engaging manner.