Projects
- McDonald's "McDelivery Packaging"With McDelivery, McDonald’s Germany launched their first delivery service ever. To wet franchisee’s appetite for the new service, we had a limited designer packaging delivered directly to their doors. The packaging combines unmistakable elements from the most famous home delivery designs with the distinctive McDonald’s look.
- Joja Wendt "The Power of Music"Joja Wendt is Germany’s most successful pianist. The secret to his success lies firstly in his virtuoso playing and secondly in his ability to completely redefine the classical piano concerto as a genre. For his 'Stars on 88' tour, he wanted to give something back to his fans: a very special tour souvenir: limited-edition screen prints with headlines written using musical notation to portray Joja’s special relationship with music.
- REWE "Ripecheck"The waiting, the squeezing, the smelling, the disappointments come to an end. Thanks to a sticker. Hass avocados (fyi: 'Hass' is German for 'hate') have a skin that becomes darker with increasing ripeness. Having the same color as an ideally ripened avocado, these stickers reliably tell customers when an it has ripened enough to be ready to eat.
- McDonald's "You've earned it"After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve your favorite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time.
- thyssenkrupp "Engineering. Tomorrow. Together."thyssenkrupp is a diversified industrial conglomerate with 155,000 employees in 80 countries. These employees had to be inspired with a new brand promise and corporate design that highlights thyssenkrupp’s transformation into a diversified industrial group and bring it to life for people both inside and outside the company.
- IKEA "Blily"If you swap only one part, everything gets confused. This is true even for BILLY, the simple bookcase that has been bought 41 million times in the last 39 years. That’s how this poster didn’t only advertise the IKEA assembly service, but incidentally also set a monument for the world’s most popular bookcase.
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Work history
I
I
Executive Creative DirectorIndependent
Hamburg, GermanyFreelance
t
t
Executive Creative Directorthjnk
- Hamburg, GermanyFull Time
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Skills
- Creative Direction
- Advertising
- Public Speaking
- Copywiting
- Digital Advertising
- Automotive Advertising
Awards
Cannes Lions (Silver)Cannes Lions International Festival of Creativity
Awarded work: IKEA "The Chair"Clio Award (Silver)Clio Awards
Awarded work: IKEA "The Chair"+ Show more