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An experienced Digital Marketing executive with extensive skills in Social Media, Campaign Management, Branding, Strategy, Web Development, Content Creation and Copywriting.Locked Pro Plan feature
• Manage over 33 social media accounts – creating, scheduling and updating content across various platforms and producing content (video, graphics etc.) for each business • Manages the updating and editing of all company websites and basic web development • Agency Management – working with Digital Agencies on brand definition, campaigns and social media strategy development • Collaborate on campaigns with management of each business in line with sales messages • Work with Events Companies, Listing sites and Press to ensure significant coverage across digital, radio and print media of various promotions, offers and events • Formulating social media strategies, and designing and executing paid social media campaigns across Facebook, Instagram, Twitter and Adwords • Copywriting for all Digital Campaigns, Event Promotions and Social Content • Generating weekly reports and presentations on Digital Marketing performance: engagement rates, online followers increase/decrease and online reservations • Developing Brand Identity and Digital Strategies in line with core values • People Management – training Digital Intern in Social Media best practices, advertising, content writing, web editing and video content. • Generate both video and graphic content for website and social media use • Driven targeted Social Media Campaigns with results including Video Views for €0.001, €0.05 CPE, €0.25 CPC as well as consistently generating over 500+ leads in lead generation ads
• Work as part of a large sales and marketing team for Facebook • Manage a portfolio of over 100 SMB clients with a responsibility for growing revenue • Responsible for helping SMB clients drive best results and increase spend via their online marketing campaigns through consultation, education and support • Communicate with clients via email and phone regularly to advise them, build campaign strategies, create creative and copy, analyse campaign results and provide reports • Admin tasks such as reporting, filing, updating Excel portfolios and tracking targets
• 2.2 Honours Degree • Studied subjects ranging from Modern Literature, Creative Writing, Writing About Music, Post-Colonial Eco-Criticism, Child Psychology and Child Development, Counselling Psychology, CBT Psychology, History of Psychology and Criminal Psychology