About me

An award-winning brand strategist specialising in campaign development, content marketing and social media with 10 years experience in the fashion, culture and media industries. Currently Marketing and Culture Director for The Standard, London hotel overseeing Marketing, PR brand partnerships and cultural programming.

QuestionsProjectsExperienceTeam

• Is this YOU?! I'm looking for someone to take the reigns of the Marketing + Culture department at The Standard, London...
• I'm hiring! Looking for a creative, design-savvy London-obsessed Marketing & Culture Coordinator https://the-dots.com/jobs/marketing-culture
• I'm looking for a marketing & culture junior to join my growing team! Someone who is London-obsessed, design-savvy, smart & eager to learn

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Work history

Marketing and Culture DirectorThe Standard
Apr 2019London, United KingdomFull Time
Digital Content LeadTOPSHOP TOPMAN
Feb 2016 - Oct 2018New York, United StatesFull Time
Led the growth strategy of both brands in the US market across all digital channels seeing 12% audience increase on topshop.com and 23%+ engagement on Instagram. Ideated creative concepts and delivered multichannel communication strategies that drove brand awareness, engagement and conversion including - • Kylie Cosmetics’ launch (increased brand exposure by 60%) • Miami influencer programme (10.9 million social impressions gained) • Coachella pop-up activation (increased site traffic by 11% LfL) Handled an annual $1m budget and met monthly revenue targets. Worked with the marketing team to identify and partner with local cultural programmes and talent to increase brand equity organically and paid. Led creative and brokered deals with media partners including Refinery29 and Man Repeller, with a 16% lift in site traffic and 27% increase in conversion, respectively. Managed a global team of five and 10+ freelancers at a time.

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Skills

• Strategy
• Strategic Planning
• Marketing Strategy
• Social Media Marketing
• Journalism
• Content and Media Writing
• Cultural Journalism
• Editing Copy
• Sub-editing
• Copywriting

Education

Fashion Journalism Short CourseCentral Saint Martins (UAL)
Jun 2008 - Sep 2008London, United Kingdom
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Semester AbroadThe City University of New York, Hunter College
Aug 2007 - Dec 2007New York, United States

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Awards

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Best Multichannel RetailerDrapers Awards
Awarded for brand content strategy on the topshop.com
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Best CampaignRetail Week
Awarded for digital content strategy and social media presence for Pinterest x Topshop Unique's London Fashion Week campaign.

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