Karla Evans
Available

Karla Evans

Marketing and Culture DirectorLondon, United Kingdom
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Pip Jamieson
Josie Gealer Ng
Francis Lane
Karla Evans
Available

Karla Evans

Marketing and Culture DirectorLondon, United Kingdom
About me
An award-winning brand strategist specialising in campaign development, content marketing and social media with 10 years experience in the fashion, culture and media industries. Currently Marketing and Culture Director for The Standard, London hotel overseeing Marketing, PR brand partnerships and cultural programming.
Work history
    The Standard logo
    The Standard logo
    Marketing and Culture DirectorThe Standard
    London, United KingdomFull Time
    TOPSHOP TOPMAN logo
    TOPSHOP TOPMAN logo
    Digital Content LeadTOPSHOP TOPMAN
     - New York, United StatesFull Time
    Led the growth strategy of both brands in the US market across all digital channels seeing 12% audience increase on topshop.com and 23%+ engagement on Instagram. Ideated creative concepts and delivered multichannel communication strategies that drove brand awareness, engagement and conversion including - • Kylie Cosmetics’ launch (increased brand exposure by 60%) • Miami influencer programme (10.9 million social impressions gained) • Coachella pop-up activation (increased site traffic by 11% LfL) Handled an annual $1m budget and met monthly revenue targets. Worked with the marketing team to identify and partner with local cultural programmes and talent to increase brand equity organically and paid. Led creative and brokered deals with media partners including Refinery29 and Man Repeller, with a 16% lift in site traffic and 27% increase in conversion, respectively. Managed a global team of five and 10+ freelancers at a time.
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Skills
  • Strategy
  • Strategic Planning
  • Marketing Strategy
  • Social Media Marketing
  • Journalism
  • Content and Media Writing
  • Cultural Journalism
  • Editing Copy
  • Sub-editing
  • Copywriting
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Fashion Journalism Short CourseCentral Saint Martins (UAL)
     - London, United Kingdom
    T
    T
    Semester AbroadThe City University of New York, Hunter College
     - New York, United States
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Awards
    D
    D
    Best Multichannel RetailerDrapers Awards
    Awarded for brand content strategy on the topshop.com
    R
    R
    Best CampaignRetail Week
    Awarded for digital content strategy and social media presence for Pinterest x Topshop Unique's London Fashion Week campaign.
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