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Karla McDougall

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About me

High-achieving undergraduate at the University of St Andrews, studying for an MA in History (expected strong 2:1). Passionate about pursuing a career in digital marketing. Experienced in graphic design, copywriting, blog writing, social media content creation and distribution, e-mail marketing, web design, photography and public speaking. View my digital portfolio here:


  • Copywriting
  • Illustrator
  • Photoshop
  • Photography
  • Website Design
  • Graphic Design
  • Content Marketing
  • Blog Writing
  • Social Media Content Management

Work history


Digital Marketing Intern

Marketing Fundamentals Ltd

Mar 2016 - Aug 2015
  • • Responsible for daily content creation, including written blog posts, visual graphics, and presentations • Managed social media accounts of several high-profile clients and shared fresh content with their audience to drive lead generation efforts • Performed regular competitor analysis, followed by presentations to the CEO on business development initiatives which were listened to and enacted in most cases • Independently executed a SlideShare strategy from scratch in my penultimate week, which resulted in one of my presentations receiving over 2000 views in three days and its inclusion on SlideShare’s homepage reel


B2B Marketing Consultant

Newsbase Ltd

Aug 2015 - Sep 2015
  • • Invited by CEO of a leading research SME in the Oil & Gas industry to assist with the hiring process of a new Marketing Manager based on my proven track record in B2B content marketing • Provided feedback on applicants' CVs and cover letters and suggested candidates for interview • Participated in final interview by enquiring about the candidates' experience in digital marketing and content creation to determine their suitability for the role


Digital Marketing Intern

Upper Street London

May 2014 - Aug 2014
  • • Worked closely with the Marketing Executive to generate fresh and engaging content for social media, e-mail marketing, website and company blog • Advertised products using multi-channel digital marketing campaigns heavily featuring my own original product photography, blog articles and supporting visual content created in Adobe Photoshop • Led “Colour it Your Way” product campaign in penultimate week resulting in 8 direct purchases from customers of advertised product (priced £200+), or swatches of advertised materials


Communications Intern

Investment Planning Counsel

May 2013 - Jul 2013
  • • Undertook a successful communications and marketing project for the 5th largest independent distributor of financial products and services in Canada • Worked closely with Manager of regional office to extend communications “welcome” package to new and prospective clients by writing original copy that highlighted the company’s USPs • Updated copy on all existing business communications letters to ensure consistency of style and tone


Digital Copywriter

Isabella Wren

Jan 2013 - Mar 2013
  • • Independently wrote all copy for the online launch of a luxury fashion start-up based in Hong Kong • Researched products and services of competitors throughout writing process to ensure copy was persuasive and tailored to the target audience




University of St Andrews

Apr 2016 - Apr 2016
  • Master of Arts (Honours), Modern History 2012 – Present University of St Andrews, UK Expected high 2:1 Degree Dissertation: Media Portrayal of the New York Radical Women Feminist Protest of 1967 (First Class Honours)