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High-achieving undergraduate at the University of St Andrews, studying for an MA in History (expected strong 2:1). Passionate about pursuing a career in digital marketing. Experienced in graphic design, copywriting, blog writing, social media content creation and distribution, e-mail marketing, web design, photography and public speaking. View my digital portfolio here: http://karlamcdougall.wix.com/digitalportfolio
• Responsible for daily content creation, including written blog posts, visual graphics, and presentations • Managed social media accounts of several high-profile clients and shared fresh content with their audience to drive lead generation efforts • Performed regular competitor analysis, followed by presentations to the CEO on business development initiatives which were listened to and enacted in most cases • Independently executed a SlideShare strategy from scratch in my penultimate week, which resulted in one of my presentations receiving over 2000 views in three days and its inclusion on SlideShare’s homepage reel
• Invited by CEO of a leading research SME in the Oil & Gas industry to assist with the hiring process of a new Marketing Manager based on my proven track record in B2B content marketing • Provided feedback on applicants' CVs and cover letters and suggested candidates for interview • Participated in final interview by enquiring about the candidates' experience in digital marketing and content creation to determine their suitability for the role
• Worked closely with the Marketing Executive to generate fresh and engaging content for social media, e-mail marketing, website and company blog • Advertised products using multi-channel digital marketing campaigns heavily featuring my own original product photography, blog articles and supporting visual content created in Adobe Photoshop • Led “Colour it Your Way” product campaign in penultimate week resulting in 8 direct purchases from customers of advertised product (priced £200+), or swatches of advertised materials
• Undertook a successful communications and marketing project for the 5th largest independent distributor of financial products and services in Canada • Worked closely with Manager of regional office to extend communications “welcome” package to new and prospective clients by writing original copy that highlighted the company’s USPs • Updated copy on all existing business communications letters to ensure consistency of style and tone
• Independently wrote all copy for the online launch of a luxury fashion start-up based in Hong Kong • Researched products and services of competitors throughout writing process to ensure copy was persuasive and tailored to the target audience
Master of Arts (Honours), Modern History 2012 – Present University of St Andrews, UK Expected high 2:1 Degree Dissertation: Media Portrayal of the New York Radical Women Feminist Protest of 1967 (First Class Honours)