About me

High-achieving undergraduate at the University of St Andrews, studying for an MA in History (expected strong 2:1). Passionate about pursuing a career in digital marketing. Experienced in graphic design, copywriting, blog writing, social media content creation and distribution, e-mail marketing, web design, photography and public speaking. View my digital portfolio here: http://karlamcdougall.wix.com/digitalportfolio

QuestionsProjectsExperienceTeam

Projects

• University of St Andrews Design Team ContentIn addition to my commitments to St Andrews' Debating Society, I have also served as the President of our University's Design Team. As such, I regularly produce graphic design work and/or carry out photographic projects for various other student societies. In this slideshow you will find event examples of event publicity and posters that I have created, as well as other examples of work which I have undertook since I began university.
• Student Association Elections Campaign Manager ContentAccross my time in St Andrews, I have successfully managed four university-wide campaigns for Students' Association positions; most impressively, President of the Students' Association in 2016. To great success, I have led multi-channel social media campaigns for each of these campaigns that reached up to 6000 students per post. I also created all of the design and publicity for each campaign. In this slideshow are examples of the content that I created for social media and web use.
• Upper Street London ContentFrom June - August 2014, I completed a marketing internship with Upper Street London. During my time there I was extensively involved with the execution of all its digital marketing campaigns, including its highly successful "Royal Courts About Town" campaign. In this slideshow are examples of the visual content that I created for web, blog, social media and e-mail marketing use, as well as links to copy that I produced for various campaigns.

+ Show more

Work history

Digital Marketing Intern
Mar 2016 - Aug 2015
• Responsible for daily content creation, including written blog posts, visual graphics, and presentations • Managed social media accounts of several high-profile clients and shared fresh content with their audience to drive lead generation efforts • Performed regular competitor analysis, followed by presentations to the CEO on business development initiatives which were listened to and enacted in most cases • Independently executed a SlideShare strategy from scratch in my penultimate week, which resulted in one of my presentations receiving over 2000 views in three days and its inclusion on SlideShare’s homepage reel
B2B Marketing Consultant
Aug 2015 - Sep 2015
• Invited by CEO of a leading research SME in the Oil & Gas industry to assist with the hiring process of a new Marketing Manager based on my proven track record in B2B content marketing • Provided feedback on applicants' CVs and cover letters and suggested candidates for interview • Participated in final interview by enquiring about the candidates' experience in digital marketing and content creation to determine their suitability for the role

+ Show more

Skills

• Copywriting
• Illustrator
• Photoshop
• Photography
• Website Design
• Graphic Design
• Content Marketing
• Blog Writing
• Social Media Content Management

Education

History
Apr 2016 - Apr 2016
Master of Arts (Honours), Modern History 2012 – Present University of St Andrews, UK Expected high 2:1 Degree Dissertation: Media Portrayal of the New York Radical Women Feminist Protest of 1967 (First Class Honours)