Karla Nicoletti

Karla Nicoletti

Brand & Visual DesignerLondon, United Kingdom
+ Info

49

Connections
Paula Lima
Freddy Englender
Joana Batista
Karla Nicoletti

Karla Nicoletti

Brand & Visual DesignerLondon, United Kingdom
About me
Inspired as a child to design, distracted as a teenager by a law degree, I've learned to listen to my (VERY LOUD), inner creative nature. Open minded and constantly seeking new creative influence from every corner of the earth, my goal is to challenge the 'norm', to innovate & inspire.
Projects
  • David Jones Booklet
    David Jones BookletA group branding piece which is a booklet designed to highlight the ‘checkered’ branding, history and future of Australian high fashion department store, David Jones. Credit also to the team: Natasha Kadir, Michelle Munoz, Elisa Rantanen
  • Ovo Cafe
    Ovo CafeOvo Cafe is a hip brazilian cafe located in Surry Hills, Sydney. Without following the cliche meat theme, Ovo Cafe feels like you’ve been transported to a genuine street corner in Rio de Janeiro, serving up quality coffee and traditional home style meals. Undergoing a significant refurbishment, Ovo Cafe needed a transformational brand identify to match the change in the decor. The objective was clear, bring the simplicity of a Rio Boteco (traditional eating, drinking and meeting place) and the cool Surry Hills cafe culture together in a bold statement. Initially developing six concepts all grounded in modern and traditional Rio culture and lifestyle, the creative journey started with the winding beach paths along Copacabana and the tiled interiors of a typical Boteco. Ultimately the brand would always be defined by the iconography of the Egg (Ovo is Portuguese for “Egg”) in a rough and playful presentation. The new brand identity taps right into the heart of what Ovo Cafe stands for; simple, fun, food. The tagline ‘Para matar a saudade’ (No longer missing home) is a reflection of the booming brazilian community in Sydney. Together the newly refurbished cafe and it’s edgy brand identity have brought to life the Ovo Cafe owners dreams and a burgeoning trade. Credits: Karla Nicoletti & Natasha Kadir
  • Perspectives
    PerspectivesLiz and Emily, sponsored by SJB Architects, saw a genuine lacking and need to inspire young creatives by bringing together a community with guest talks from successful female creatives. The design challenge for Perspectives was, how to engage and excite the young Australian creative community with inspirational female presenters, without being sucked into a ‘girly’ theme. Not just a brand identity, a full communications solution was required to launch and grow interest in the venture. Conceptual harsh lines and angles, pastel colours and simple bold layouts defined the idea. The design needed to be transferrable across print and digital. The big “P” is inspired by the visual illusion books we would read as children, showing that something can be viewed in one way, or another. The angled trajectory of the line also brings out the theme of divergence and convergence, depending which way you look at it. www.perspectives.net.au
+ Show more
Projects credited in
  • Considerr: Visual direction and Ad strategy
    Considerr: Visual direction and Ad strategy
  • WBE: Website Builder Expert
    WBE: Website Builder ExpertNew brand direction and website.
  • Brand Team Showreel March/Apr
    Brand Team Showreel March/AprShowreel produced by Francesco Moorthy.
  • Experts in Money: Brand Direction
    Experts in Money: Brand Direction
  • Design Challenge - Me Myself and I
    Design Challenge - Me Myself and IA data visualisation challange to share how we spend our time.
  • TSG - New Identity
    TSG - New Identity
+ Show more
Work history
    MVF logo
    MVF logo
    Brand DesignerMVF
    London, United KingdomFull Time
    T
    T
    Creative DesignerTLG Brands
     - London, United KingdomFreelance
+ Show more
Skills
  • Art Direction
  • Design
  • Illustration
  • UX
  • UI
  • Branding
Education
    General Assembly logo
    General Assembly logo
    Certificate in UX DesignGeneral Assembly
     - Sydney, Australia
    D
    D
    Advanced Diploma Graphic DesignDesign Centre Enmore
     - Sydney, Australia