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Karol O Loughlin

Visual Merchandiser

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About me

I have extensive styling experience and knowledge of designer brands and trends. You will see on my curriculum vita that I highly trained and passionate about my work. I am consistent and willing to go above and beyond to get the job done to the best standard possible. I can work at a fast pace and still create on trend looks. I am extremely punctual and deadline driven. I also have trained junior stylists and trainees. I also have allot of experience of communicating with management at all levels. I also run a youtube channel called Karol's art adventures where I learn new skills about editing and practice my creativity.


  • Styling and Directing Photo Shoots
  • Deadline Driven
  • VM Training and Development
  • Styling Photoshoot
  • Styling Men’s Fashion Shoots
  • Styling Premium Luxury Goods
  • Creating Visual Content
  • Styling E-commerce Product Shoots
  • Visual Merchandising 6+ Years
  • Styling Still Life
  • Styling Mannequins

Work history


Visual Merchandiser

Marks and Spencer

Nov 2012
  • I am a visual Merchandiser at M&S. I work as part of a team to create eye catching displays; I also communicate with management on the shop floor. I have work in women’s wear, windows, men’s wear and kids departments of this store. I can confidently work in any department of the store and do work to a high standard. I also train new members of staff.


Visual Merchandising Manager

Urban Outfitters

Jun 2011 - Feb 2012
  • I worked at Urban Outfitters as a Visual Merchandising Manager. This was a fantastic experience as I was responsible for the visual merchandising of their Dublin store. This involved managing a team of visual merchandisers, designing the floor layout, analysing figures to improve sales and it being a key responsibility in the role, window display, styling mannequins, creating on trend looks threw out the store, training staff.




Mar 2011 - Nov 2012
  • I am responsible for the allocation of stock for 100-120 Apricot concessions across the U.K and I style products for the allocators look book. This is a job with a tight deadlines every week and demands a knowledge of trends, being able to make commercial decisions, communicate with many different store managers and staff at all levels and being able to problem solve any queries my concessions may have. This is a highly demanding role but it is a great challenge and I am confident your company will benefit from this experience.


Freelance Stylist

Alec Moses Photography

Aug 2007 - Nov 2013
  • I co-ordinate photo shoots on location and in studio. Managing people, scouring and budgeting-models, garments and props. I also styled for singers, performers as well as U.K Miss Cameroon. My work also includes interpreting runway looks for commercial photo shoots and creative photo shoots. I worked with photographer Alec Moses some of the work can be seen on


Visual Merchaniser


Sep 2006 - Jun 2008
  • I participated in meetings with the Image Director, Visual Manager, Buyers, Shop Floor Managers and freelance visual merchandisers to create theatrical displays while still being commercial oriented. I was proactive in my approach to deadlines in the installation process and in problem solving. In-store I worked in the fallowing departments beauty, accessories, women’s fashion, way in(young fashions), sportswear, windows fashion, dealing with all the luxury brands you would expect in a prestigious store like Harrods.



Styling and Image Consulting

Limperts Academy of Design

Aug 2005 - Aug 2007
  • Styling and Image consulting.


Degree in Fashion Design

Limerick College of art and Design

Aug 1999 - May 2004
  • In this course I learned about researching trends, styling collections, concept building, designing a collection, pattern drafting a collection, sourcing materials and creating a visual identity for a collection.