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-Identifying and coordinating strategic partnerships that will benefit app adoption and expansion -Identifying influencers to partner with worldwide to accelerate app growth -Agreeing project objectives and developing project plan -Providing advice on app design and functionality -Making sure that all the aims of the project are met -Using slack to keep track of people and progress -Recruiting and coordinating with specialists and sub-contractors -Updating company's Instagram and Facebook accounts
-Branding (logo design, website design, marketing material) -Writing press releases and thought leadership articles and pitching them to the press -Updating company’s Facebook, Twitter and LinkedIn accounts -Designing and ordering marketing collateral -Preparing presentations, reports and proposals -Performing and analysing data from market research to generate appropriate marketing tools -Preparing and distributing supporting materials for management and ad-hoc meetings -Writing content for the company blog -Using Google and HubSpot analytics to track campaigns’ return on investment and to provide feedback -Reaching out to and coordinating with potential and existing investors -Organizing promotional events -Attending conferences and networking events to promote the company
-Executing email marketing strategy offering discounts to loyal customers to increase sales -Securing a partnership with TK Maxx for distribution of stock -Delivering sales pitch in beauty salons to encourage product recommendations -Developing links with local offices to encourage product trial -Contacting stylists about potential partnership to encourage product adoption -Designing promotional materials -Updating Facebook and building online community
-Researching and contacting prospects -Updating social media such as Facebook, Twitter, LinkedIn and Pinterest -Planning and executing social media strategy for the company’s relaunch -Helping with logo and website design associated with the rebranding process -Writing daily startup-of-the-day posts on the company’s website
1st Class Honours